Consumer Trends | | Inside the Soap Category in India | | Soap is a product that many people might take for granted or consider rather ordinary‚ but for some‚ lathering up can be a treasured part of a morning or nightly routine. Scented or unscented‚ in bars‚ gels‚ and liquids‚ soap is a part of our daily lives. In the United States‚ soap is a $1.390 million (US$)* industry with over 50 mass market brands. But in some markets the sales potential for soap is only beginning to be realized
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Prentice-Hall Kotler‚ P.‚ and Armstrong‚ G..‚ (2006). Principles of marketing. 11 ed. United States of America: Pearson Prentice Hall Stephenson W.E.‚ (24.8.1986). The Fast-Food Factories: McJobs are Bad for Kids. The Washington Post Welcome to McDonald’s India‚ (2007). Available from: http://www.mcdonaldsindia.com/ourfood/nonveg/index.html‚ (accessed 7.12.2007).
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Depreciation:- accumulated depreciation is an asset‚ so it will increase with a debit. Why adjusting entries are prepared give some reasons? Answer: Adjusting entries have to be made because a company’s assets‚ expenses‚ and liabilities never stay the same from one accounting period to another. I will try to give you at least two examples of why adjusting entries must be made. Example 1. A customer purchases items on account for the amount of $500. When the sale is first made the company
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industrial review project has been conducted by Chethan Prasad (1111105)‚ Jose Alex (1111107) and Nagarjun Karnatakam (1111108) as per the requirements of our course based on the guidelines given to us. We studied the basics of Dairy Industry and the major players in this industry. We were given three companies namely Aavin‚ Amul and Nandini. We conducted a detailed research on each of these companies by finding information regarding their market share‚ growth rate of the company‚ turn over‚ product profile
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Strategic positioning Strategic positioning is the positioning of an organization (unit) in the future‚ while taking into account the volatile environment‚ plus the systematic recognition of that positioning. The strategic positioning of an organization includes the planning of the desired future position of the organization. On the basis of present and foreseeable progress‚ and the making of plans to realize that positioning. The strategic positioning method is devised from the business world
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first batch of 350cc Bullet - the super bike in India of all times‚ from the Royal Enfield Company of UK were received and assembled at Chennai. Since then‚ bikes in India have been flourishing as a two wheelers segment‚ and Indian bikes gaining on popularity all across the world. Talking of bikes cc‚ bikes having four-stroke engines are thought to be more fuel efficient motorbikes. They are the main reason for the growth of motorbikes in India as a segment. Indian bikes market share is about
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Industry In India the real estate sector comes second in terms of employment generation‚ the first being agriculture industry and it contributes almost 5% of the country’s GDP. Majority of the real estate developed in India (almost 80%) is residential space with the rest being offices‚ malls‚ hotels and hospitals. India leads the pack of top real estate investment markets in Asia for 2010‚ according to a study by PricewaterhouseCoopers (PwC) and Urban Land Institute. Foreign direct investment
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To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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[pic] Segmentation Strategies Vodafone is the world’s largest mobile telecommunication network company‚ based on revenue‚ and has a market value of about £71.2 billion (November 2009). It currently has operations in 31 countries and partner networks in a further 40 countries. [pic] [pic] Vodafone owns 45% of Verizon Wireless‚ the largest wireless telecommunications network in the United States‚ based on number of subscribers. http://en.wikipedia.org/wiki/Vodafone Vodafone has
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