MOHAMMAD ALI JINNAH UNIVERSITY MARKETING RESEARCH REPORT CHAPTER I INTRODUCTION & HISTORY 1.1 INTRODUCTION: Pizza Hut was started in 1958‚ by two brothers in Wichita‚ Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother‚ and opened the very first Pizza Hut. In 1959‚ the first franchise unit opened in Topeka‚ Kansas. Almost ten years later‚ Pizza Hut would be serving one million customers a week in their 310 locations. In 1970‚ Pizza Hut was put
Premium Marketing
BOOK COMPANY‚ New York‚ USA. 15. Stanton‚ William J.‚ Etzel‚ Michael J. and Walker‚ Bruce J. (1991). Fundamentals of Marketing‚ 9th edition‚ McGraw-Hill‚ Inc.‚ United States of America. 16. Tableware Catalog. (2007). Shinepukur Ceramics Limited. 17. Zeithaml‚ Valarie A. and Bitner‚ Mary Jo . (2007-08). Services Marketing: Integrating Customer Focus Across the Firm‚ 4th edition‚ Tata McGraw Hill Edition.
Premium Marketing Positioning
Development of an Instrument to Assess Student Perceptions of the Quality of Tertiary Education in INDIAN Context Suparswa Chakraborty Educational services can be categorized into five parts: (a) primary education services; (b) secondary education services; (c) higher education services (i.e.‚ education beyond secondary education includes all tertiary education); (d) adult education; and (e) other education services (e.g.‚ liberal arts‚ business‚ professional). Such education and training encompass
Premium Education
CHAPTER -01 Introduction Chapter Contents 1.1 Background of the Report 1.2 Significance of the Study 1.3 Problem definition 1.4 Objective of the Study 1.5 Scope of the Report 1.6 Literature review 1.7 Methodology 1.8 Tools used for Analysis 1.9 Limitation of the Study CHAPTER -01 Introduction 1.1 Background of the Report In the age of modern civilization bank is playing a significant role to keep the economic development wheel moving. The corporation
Premium Bank Banking Cheque
CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of Arts Degree in Business English for International Communication at Srinakharinwirot University May 2010 CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of Arts Degree
Premium Hotel Customer Customer satisfaction
Instruction The ultimate goal of a customer-oriented organization is to maximize its customer satisfaction. This topic is about the relation between the profit of a customer-oriented organization and its customer satisfaction. “The customer is KING.”. It heralds the emergence of new business paradigms that will keep pace with a world rapid changing under the impact of development. The following word will show what are the changes of marketing‚ what is the customer satisfaction‚ why the customer
Premium Marketing
The customer satisfaction of Win Nyi Naung Teahouse Content Terms of References 2 Introduction 2 Methods 3 Body of the Report 3 Conclusion 13 Recommendations 13 References 14 Timeframe 15 Appendices 16 Terms of references Purpose – This report aims to identify the differences and mismatches between service provider and customers‚ and analysis the problems
Premium Tea
HEALTH CARE QUALITY PERFORMANCE MEASUREMENT Consumer and Provider Views on Key Dimensions of Quality Hospital Care: A Review of the Literature Rhode Island Department of Health Health Care Quality Steering Committee QUALITY PERFORMANCE MEASUREMENT AND REPORTING PROGRAM REVIEW OF LITERATURE TABLE OF CONTENTS Executive Summary Introduction Lessons in Quality Assessment from Other Industries The TQM/CQI Movement Why Is Quality Important? Quality Compared to Satisfaction Measurement of Quality
Premium Health care Medicine
[pic][pic] School of Management Blekinge Institute of Technology What Drives Customer Loyalty and Profitability? Analysis of Perspectives from Retail Customers in Ghana’s Banking Industry By: Daniel Nukpezah & Cephas Nyumuyo Supervisor: Prof. Anders Hederstierna [pic] Thesis for the Master’s degree in Business Administration
Premium Bank
(Jul/Aug 1990). The Profitable Art of Service Recovery. Harvard Business Review . Hyken‚ S. (1993). Moments of Magic. St. Louis‚ MO: The Alan Press. Schlesinger‚ L. A. (Sep/Oct 1991). The Service-Driven Service Company. Harvard Business Review Zeithaml‚ V. (Winter 2000). Service Quality‚ profitability‚ and the economic worth of customers: What we know and what we need to learn. Academy of Marketing Science ‚ 67 (19).
Premium Business terms The Walt Disney Company Walt Disney