Assignment 2 Advertisement Analysis
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TABLE OF CONTENTS
`McDonalds Advertisement Analysis 3
Dolce & Gabbana Advertisement Analysis 4
Givenchy Perfume Ange Ou Demon Advertisement Analysis 6
McDonalds Advertisement Analysis
McDonalds’ advertisements are everywhere. The advertisements are on TV, radio, and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences. In this advertisement McDonalds is advertising one of the value meals on their menu. The target audience that McDonalds is aiming the advertisement to is middle to upper-class people. It is very effective because it shows that the high class restaurants do not give people the quantity of food that they are paying for. The main feature of the advertisement is a man in a nice restaurant looking at his small portioned meal in disgust. In the bottom of the picture there is a larger portioned meal from McDonalds which is more food for only a fraction of the cost of the meal in the restaurant.
The advertisement consists of a middle aged man sitting in a restaurant. On the table is the silverware arranged neatly on the table and a flower. Also in the photograph is a waitress bringing out an exquisite plate of food to the table. It is obviously a formal restaurant. The man is wearing a suit which leads one to believe he is a middle or upper class individual. The man has a dissatisfied look on his face. He is obviously not happy with the amount of food that was brought to him. Considering he is in a fancy restaurant, he probably paid an unreasonable amount of money for the small amount of food. In the bottom of the picture is a value meal from the McDonalds menu. When compared to the food on the man’s plate, the McDonalds meal looks like a great deal of food. The value meal is more than likely less expensive than the meal offered at the restaurant. This sends the message to
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TABLE OF CONTENTS
`McDonalds Advertisement Analysis 3
Dolce & Gabbana Advertisement Analysis 4
Givenchy Perfume Ange Ou Demon Advertisement Analysis 6
McDonalds Advertisement Analysis
McDonalds’ advertisements are everywhere. The advertisements are on TV, radio, and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences. In this advertisement McDonalds is advertising one of the value meals on their menu. The target audience that McDonalds is aiming the advertisement to is middle to upper-class people. It is very effective because it shows that the high class restaurants do not give people the quantity of food that they are paying for. The main feature of the advertisement is a man in a nice restaurant looking at his small portioned meal in disgust. In the bottom of the picture there is a larger portioned meal from McDonalds which is more food for only a fraction of the cost of the meal in the restaurant.
The advertisement consists of a middle aged man sitting in a restaurant. On the table is the silverware arranged neatly on the table and a flower. Also in the photograph is a waitress bringing out an exquisite plate of food to the table. It is obviously a formal restaurant. The man is wearing a suit which leads one to believe he is a middle or upper class individual. The man has a dissatisfied look on his face. He is obviously not happy with the amount of food that was brought to him. Considering he is in a fancy restaurant, he probably paid an unreasonable amount of money for the small amount of food. In the bottom of the picture is a value meal from the McDonalds menu. When compared to the food on the man’s plate, the McDonalds meal looks like a great deal of food. The value meal is more than likely less expensive than the meal offered at the restaurant. This sends the message to