Summary Of The Golden Arches Go Green
Reading Response to “The Golden Arches Go Green: McDonald’s and Real Lettuce” “The Golden Arches Go Green: McDonald’s and Real Lettuce”, by Albert Lee, illustrates to the readers how McDonald persuaded the customers to eat more at McDonald through its 2004 summer advertisement. Albert Lee believes McDonald planned to improve its image, shifting from an unhealthy fast food restaurant chain to a friendly, wholesome diner. The sample paper perfectly analyzed every aspects of the McDonald’s advertisement, from the most obvious to the tiniest details. Even though I have never seen the advertisement, I can imagine what it looks like thanks to the description of the writer. The writer divided the advertisement into two elements and begun to explain
what these elements are and how they affect the perception of customers. The first element is the underlying message that McDonald sent to the viewers through the vivid image of a cabbage head: McDonald’s quality is real and “fresh”. The analyzation of the writer is clear and concise, easy to understand. The second element of the advertisement that is able to affect viewers is the language. The advertisement utilized as many words as possible, not too long and tiresome but not too short. Each words manage to manipulate the mind of the consumers, and Lee explained how these words were manifested. Overall, Lee’s study of the McDonald’s advertisement is an excellent example of a perfect critical analysis. The text investigates every significant details that struck viewers and demonstrates the explanation in an understandable way to readers. Moreover, thanks to the notes on the margin of the text, I have a clearer view of the sample paper and also a more concise view for the outline of my critical analysis.
what these elements are and how they affect the perception of customers. The first element is the underlying message that McDonald sent to the viewers through the vivid image of a cabbage head: McDonald’s quality is real and “fresh”. The analyzation of the writer is clear and concise, easy to understand. The second element of the advertisement that is able to affect viewers is the language. The advertisement utilized as many words as possible, not too long and tiresome but not too short. Each words manage to manipulate the mind of the consumers, and Lee explained how these words were manifested. Overall, Lee’s study of the McDonald’s advertisement is an excellent example of a perfect critical analysis. The text investigates every significant details that struck viewers and demonstrates the explanation in an understandable way to readers. Moreover, thanks to the notes on the margin of the text, I have a clearer view of the sample paper and also a more concise view for the outline of my critical analysis.