Business Plan
LOGO
Business Name 1st page
Section
Group last page
Name of Members
BUSINESS PLAN FORMAT
I. Cover Sheet 1.1. Name and Address of Business, Contact Number 1.2. Name(s) and Address(es) of the Principals
Chapter 2. EXECUTIVE SUMMARY (this section is written last)
2.1. Business Description (You can use the information on chapter 3 – 9. summarize what you have written on that chapter)
2.1.1 description of your company, including your products and/or services
2.1.2 objectives and mission statement
2.1.3 your business’s management
Describes your management team and staff and how your business ownership is structured. Break it into three sections:
The Ownership Structure section describes the legal structure of your business. It may be a single sentence if your business is a sole proprietorship. Explain who holds what percentage of ownership in the company.
The Internal Management Team section will describe the main business management categories relevant to your business, identify who's going to have responsibility for that category, and profile that person's skills.
2.1.4 the market and your customer
Explain exactly what kind of people who might be interested in buying your product or service are like, and how many of them there are.
2.1.5 marketing and sales
Products and/or Services and your Unique Selling Proposition(what sets your products and/or services apart from your competitors)
Pricing Strategy
The price you charge has to be competitive but still allow you to make a reasonable profit. (you should know the price of each item of your competitors)
Sales/Distribution Plan
How is your product or service going to get to the customer? (For instance, will you distribute your product or service through a Web site, through the mail, through sales representatives, or through retail?)
Advertising and Promotions Plan
Advertising :What percentage of your annual advertising budget will you invest in ( you can choose among the
Business Name 1st page
Section
Group last page
Name of Members
BUSINESS PLAN FORMAT
I. Cover Sheet 1.1. Name and Address of Business, Contact Number 1.2. Name(s) and Address(es) of the Principals
Chapter 2. EXECUTIVE SUMMARY (this section is written last)
2.1. Business Description (You can use the information on chapter 3 – 9. summarize what you have written on that chapter)
2.1.1 description of your company, including your products and/or services
2.1.2 objectives and mission statement
2.1.3 your business’s management
Describes your management team and staff and how your business ownership is structured. Break it into three sections:
The Ownership Structure section describes the legal structure of your business. It may be a single sentence if your business is a sole proprietorship. Explain who holds what percentage of ownership in the company.
The Internal Management Team section will describe the main business management categories relevant to your business, identify who's going to have responsibility for that category, and profile that person's skills.
2.1.4 the market and your customer
Explain exactly what kind of people who might be interested in buying your product or service are like, and how many of them there are.
2.1.5 marketing and sales
Products and/or Services and your Unique Selling Proposition(what sets your products and/or services apart from your competitors)
Pricing Strategy
The price you charge has to be competitive but still allow you to make a reasonable profit. (you should know the price of each item of your competitors)
Sales/Distribution Plan
How is your product or service going to get to the customer? (For instance, will you distribute your product or service through a Web site, through the mail, through sales representatives, or through retail?)
Advertising and Promotions Plan
Advertising :What percentage of your annual advertising budget will you invest in ( you can choose among the