Business Study

Assessment Brief

1. Unit and Assessment Details

Course Title: HND Business
Unit Name: Advertising and Promotion
Assessor: Mr. Hashim Khan
Internal Verifier: Mr. Yasir Anwar
Assessment Title: Scope of Marketing Communications
Assessment Method: Assignment (Report and Presentation)
Assessing in: Individual
Number of Words: 1500 words (maximum)
Outcomes Covered: 1st

Issue Date: 8th May 2013
Due Date: 20th May, 2013

Students

|College No. |Learner Name |Learner Signature |
| | | |
| | | |
|Learner’s Declaration: I confirm that the work submitted for this assignment is my own. |
|Date |Signature |

Outcomes Covered

|Outcome |Description |
|LO1 Understand the scope of marketing |Explain the communication process that applies to advertising and promotion |
|communications |Explain the organization of the advertising and promotions industry |
| |Assess how promotion is regulated |
| |Examine current trends in advertising and promotion, including the impact of ICT |

Scenario:

You have been hired by an advertising agency as Marketing Research assistant. You are asked by your manager to write a