Buying Behavior of Women for Unstiched Cloths of Bangladesh

A study
On

“Unstitched Clothes”
Buying behavior
Of
Women

Research report
On
Unstitched cloths
Buying behavior
Of
Women

Table of contents

contents | Page no | Summary | 5 | Body - introduction | 7 | methodology | 9 | Results( charts and graphs) | 10-27 | Limitations | 28 | Conclusion and Recommendations | 28 | | |

Summary

OBJECTIVE:
Women are fond of shopping. They have a buying behavior of unstitched cloth. Different shopping malls, shopping bazaars sell various types of this cloth. And also the demand of the cloths are not same everywhere. Different status, different areas like Dhanmondi, Gulshan, Panthopath, University of Dhaka regions women mostly buy this cloth from New Market, Gausia, Chadni chawk and Priyangon shopping center, Gulshan 1,2 market and Banani DCC market. But recently it has been seen that Gausia Super Market is gaining popularity among women from different areas, specially Dhanmondi, Panthopath and University of Dhaka region.
The main objective of this study is to determine, why women of Dhaka city from different region which mentioned above, want to buy unstitched cloths from Gausia Super Market as there are also other markets and shopping centers available for them.

RESULTS:
After doing the research it is found that, women give the most priority to the price and availabil;ity of other products when they buy cloths from shopping malls or markets. So they found these two combinations of their choice at Gausia Super Market. They also found variations in designs at that market. Among 260 women, 205 women said that they prefer Gausia market for the reasonable price of cloths, and 180 women said that they prefer this market for the variations in designs.

CONCLUSIONS:
Women prefer buying cloths at low price and also prefer design. They like to buy cloths at some place where there will be availability of other accessories also. As most of them do not get enough time for shopping so when they get time, they come to Gausia for availability of different products including cloths at a reasonable price.

RECOMMENDATIONS:
The buying behavior of target customer- is an important issue for every business to know. And those businesses that are dealing with women cloths and accessories should do this kind of study.
Here from this report we can find some brief recommendations for the sellers and businessmen of these types of products. When their target customer is women, so they should keep in mind the price, design of the products. The price should be reasonable and there should be variations of designs.
Location and market environment are not that much concerning matter for sellers because buyers do not want much more high standard market, where price would be very high.
Seller behavior is also an important factor for buyers. they do not like sellers who do a rude behavior to them and do not pay much heed to their words. So sellers should keep that in mind.
If buyers get these factors then they can become loyal customer of every shop.

BODY

INTRODUCTION:
Women have a different buying behavior for unstitched cloths. For buying cloths, most of them prefer to buy cloths from a particular market ‘Gausia Super Market’. The purpose of this report is to discover, why women prefer this market for buying cloths.

* Background:
Women are a big portion of a society and country. Women have a hobby of shopping. They like to visit shops and buy colorful and fashionable things and cloths. Their habit of shopping gives the businessmen the chance to open new and new shops and markets. They always want to keep themselves updated with the recent fashions. In Bangladesh, most of the women usually prefer wearing cloths or dresses which are tailored with various designed unstitched cloths. They have a buying behavior of unstitched cloths. They always try to choice and buy colorful and fashionable cloths that are up to date. So the cloth shops, markets and other shopping centers face huge demand of cloths every day. Almost every shopping center, like cloth bazaars and shopping malls have a large number shops for only women where most of them are unstitched cloths and others include shoes, bags, jewelry and other accessories.
A large portion of women who resides at Dhanmondi, Panthopath, Gulshan and University of Dhaka region buy these cloths from New Market, Gausia, Chadni chawk and Priyangon shopping center, Gulshan 1,2 market and Banani DCC market. Married women, unmarried girls are buyers of these shopping centers. But it has been noticing that almost highest portion of these women buy cloths from Gausia Super Market whether they live in Dhanmondi or in Gulshan. They are much more attracted to this shopping center and very much comfortable. Varied status and varied aged women like to do shopping cloths from this shopping center.
Shops of these various markets have a collection of different designed and colored unstitched cloths. Almost every day they have huge sales of these cloths. Women and girls of different areas, buy those unstitched cloths for making dresses of their own choice. There are many reasons lie behind such as, beautiful designs, quality of the cloths, low price of the cloths, easy accessibility of the location, huge supply of each designed cloth etc. After anyone goes to the different shopping centers, he or she will able to see the huge crowd of women and girls in Gausia super market. There go women including teenagers, students of different universities, housewives and also working women. If there are huge queues all the time but most women prefer to go there.

* Objectives:
Before 1990’s Gausia market was not that much popular. Women used to go to New Market for buying cloths. They preferred to go there for buying cloths along with different accessories. After that Chadni Chawk and Gausia Super Market become popular. Variations of designed unstitched cloths, comparative low price products attract the women a lot. At the same time Priyangon Shopping center was also a popular place for women.
Women who live in Gulshan area prefers to go for shopping at the Gulshan 1, 2 markets and Banani DCC market. Gulshan markets were popular for these particulars areas women. As those markets sell cloths that are good quality but costly product, women of Gulshan, Banani areas used to go there.
But nowadays it is seen that Gausia Super Market has gained popularity among different aged women. Huge demands are facing by the sellers of this market. So the purpose of this research study is to find that why Gausia is gaining popularity and became the most pefered market to women as others have the same or better quality products.

METHODOLOGY: * Research Design:
This study is an exploratory research. This exploratory research is conducted to clarify the nature of the problem. This research technique will help to diagnose the nature of the problem that why women particularly buy unstitched cloths from Gausia Super Market. This research is conducted to gather information in this field. This exploratory research technique will also help to identify the best alternative. * Data Collection Method:
The data came from primary sources. The data were collected through a survey by the interviewer. Researcher has taken the interviews by going to the place. 2 days were allocated for the each maket. Approximately 12 days were be allocated for data gathering. And successfully it has done. The survey questionnaire is attached in the appendix. * Sample Design:
The target population was 260 women from University of Dhaka region, Dhanmondi, Panthopath and Gulshan area. They were students, unmarried women, housewives and working women. They were randomly selected from the shopping malls and markets which are New Market, Gausia Super Market, Chadni Chawk, Priyangon Shopping center and Gulshan 1,2 market, Banani DCC market. A questionnaire was used to tyake survey for each of them. * Analysis:
After taking the survey, some analysis we can get which is discussed in the next section.

Results:
In this section, different charts and graphs is shown which have been depicted from the questionnaire and the survey:
Results of general question (in percentage)

* From the bar chart above, it can be seen that the buyers for unstitched cloths are mostly women who are housewives. Then the number of students from different areas comes next. There are also working women who are buyers of this cloth.

* There are women who prefer unstitched cloths for further sewing which are 65% and there are some women who prefer and buy ready-made dresses which are 35%. So women from the selected areas choose the unstitched cloths for buying.

* There are many different factors is affecting buying decisions of women. From the various factors, Price is the most important factor for 40% women, where 30% women prefer Accessibility of other products that can affect their buying decision. * 20% of women prefer the design of the cloth. Where they find the best design, there they go to buy their cloths. * 10% of women prefer the quality of the cloths. 9% of women see the sellers’ behavior. The shop where seller has a good behavior, they prefers to go that place. * Location of the market and the market environment are other two factors which are not that much important for women’s buying behavior.

* After gathering information it has been found that, Gausia Super Market has got the highest vote (35%), then Chadni Chawk (22%), New Market (20%), Priyangon shopping Center (10%), Gulshan Market (6%), Banani DCC market (5%) and then the others.

About Gausia Super Market

* After questioning to them that did they ever purchase unstitched clothes from Gausia super market: it has been found that 95% of women said YES, where 5% of women said NO.

* After asking the respondents that, the reason they prefer this market- 40% of them said for PRICE. Because according to their opinion, Gausia market sells cloths at a reasonable price. 20% of them said ACCESSIBILITY of other products like accessories. 15% of them said they prefer the DESIGN of the cloths here where 10% of them said the QUALITY of the cloth. * These factors are mainly the driving force for the buyers to buy cloths from Gausia.

* For the above question of the graph, 35% of women said the market environment is the worst part of Gausia market. Sellers behavior comes to next as 25% of women feel sellers do not pay any heed to their words. * Quality of the products (15%) comes to next which is the worse part at this market. Here product price is reasonable but sometimes the quality of the cloth falls.

About New Market

* Here 85% of women said that they have purchased cloths from this market before, where 15% of the respondents said No.

* After analyzing it has been found that, 30% of women prefer accessibility of other products for buying cloths from New Market. * 20% of women say the quality of the cloth, where 15% of women said price of the product affects their buying decision for New Market.

* 25% of respondents answer that, MARKET ENVIRONMENT is the worse part to them. 20% said that sellers’ behavior is not good enough. * 15% of women say that there are not many variations in cloths at there. * 13% of women said that price is a worse part of the market. * 12% of the respondents said that location is a worse part for them.

About Chadni Chawk

* 6% of women said no but 94% of women said YES to this question.

* For the Chadni Chawk market, 25% of respondents said that they prefer the PRICE when buying cloths. 20% of women said about the accessibility of other products. * 15% of the respondents said that they get good designed cloths here, where 11% of the respondents said about them location of the market is a major factor for them

* The worst part for the Chadni Chawk is Market environment which is counted as 26% * The next worse part is Seller Behavior, which is 20%. Women are very much distressed about the behavior of the seller. * But 17% of the respondents said that, location is the worst part for them. But almost this part is answered by the women, who reside very far away from the market. * 12% of them said that the qualities of the cloths are not good. * 10% said about the designs of the cloths are less varied.

About Priyangon Shopping Center

* 76% of women said yes they bought product here before, where 24% said no they did not buy from here before.

* 24% women said that they prefer this market for buying cloths because of the variations in design of the product. * And 22% said about the quality of the cloths.

* 22% of respondents said the worse part of this market is the lack of accessibility of other products. * And 20% said that location of the market is worse for them.

About Gulshan Market

* Very different from the previous markets, here only 35% of respondents said yes to the question that whether they ever purchase cloths from the Gulshan market.

* 27% of women said that they prefer this market for the quality of the product, not the price or accessibility of other products. * 23% said that variations in design are a major driving force for them to buy cloths from this market. * 18% of the respondents said about the market environment. Because they feel that the environment of this market is much good than the others.

* Worse part for this market is, the price. Because 25% of the women said that in this market the price for product is very high, this is less at other markets. * 20% of the respondents said that the worse part is the location of the market. It’s very far from their residence. * 15% said that there is less availability of other varied accessories * And quality is the least worse for them (8% women
About Banani DCC Market

* 22% of women said yes, they cloths from here before.

* 20% of women said that the reason they prefer this market because of the Quality of the product. 18% said about the designs are good there. * 15% said that there is accessibility of other products also which drive them to go there.

* The worse part for the market is that the Price of the cloths. 30% of women said that almost every shop at this market charges high price from their customer. * 18% said that the location is a worse part for them * Then is Seller behavior, which is chosen by 15% of women as a worse part of the market.

LIMITATIONS:
There were some limitations when preparing this report. As the participants were women. So they sometimes feel hesitate to answer a questionnaire. Some women were in a hurry. Few do not want to answer the questionnaire. But the non-response error was very little. Some sampling errors were occurred but later it has been corrected.

CONCLUSIONS AND RECOMMENDATIONS:
From this report it can be seen that, women like to prefer and much more comfortable for buying cloths from Gausia Super Market. There may be different reasons but most important reason is PRICE. They mostly prefer the price of the product and next come the accessibility of other products in the market. The good quality and variations in design also attracts them.
So it can be recommended that the owner of every shop at every shopping mall, centers or bazaars should concentrate on the PRICE. They should charge a reasonable price for every cloths.
Then they should concentrate on the DESIGN and QUALITY of the cloths. Because almost all of the women want to gave good design and good quality cloth.
If anyone wants to establish a shop or shopping center, then he should keep in mind that is the good LOCATION of a market.
And for every seller of cloths, the vital part is their BEHAVIOR. Women like to go at that shop where the seller has a good manner. So he should be careful about that.
The market environment should be good but it is not that much prioritize by women.

Apendix
BIBLIOGRAPHY

Business Research Methods, William G. Zikmund, 7th edition
Daily prothom alo, Naksha
Begum Rokea Hall, University of Dhaka
Bangladesh Kuwait Moitri Hall, University of Dhaka
Shamsunnahar Hall, University of Dhaka
New Market
Chadni Chawk
Priyangon Shopping Center
Gulshan 1,2 market
Banani DCC market
Gausia Super Market

Data collection form
QUESTIONNAIRE
1. What do you do/ what is your profession? (a) Student (b) Housewife (c) Working woman 2. From which area you came from? ________________ 3. What do you mostly prefer to wear at every place?
(a)salwar kamiz
(b)sharee
(c)other 4. When purchasing clothes what do you prefer most? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other 5. What type of cloth you mostly buy? (a) readymade dresses (b) unstiched cloth for sewing later 6. which market do you mprefer most? (a) New market (b) Gausia Super Market (c) Chadni Chawk (d)Priyangon shopping mall (e) Gulshan 1,2 markets (f) Banani DCC market (g) other 7 . Did you ever purchase any cloth from Gausia market? (a) yes (b)no 8. From below what is the reason maybe that you prefer the to buy clothes from Gausia? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other 9. What do you think is the worse part of Gausia market’s? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other 10. Did you ever purchase any cloth from New market? (a) yes (b)no 11. From below what is the reason maybe that you prefer the to buy clothes from New market? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other 12. What do you think is the worse part of New market’s? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other 13. Did you ever purchase any cloth from Chadni Chawk market? (a) yes (b)no

14. From below what is the reason maybe that you prefer the to buy clothes from Chadni Chawk market? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other
15. What do you think is the worse part of Chadni Chawk market’s? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other 16. Did you ever purchase any cloth from Priyangon shopping mall ? (a) yes (b)no
17. From below what is the reason maybe that you prefer the to buy clothes from Priyangon shopping mall? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other
18. What do you think is the worse part of Priyangon shopping mall? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other 19. Did you ever purchase any cloth from Gulshan 1,2 market? (a) yes (b)no 20. From below what is the reason maybe that you prefer the to buy clothes from Gulshan 1,2 market? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other
21. What do you think is the worse part of Gulshan 1,2 market? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other 22. Did you ever purchase any cloth from Banani DCC market? (a) yes (b)no 23. From below what is the reason maybe that you prefer the to buy clothes from Banani DCC market? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other
24. What do you think is the worse part of Banani DCC market? (a) price (b)quality (c)design (d)market environment (e)location of market (f)sellers behavior (g)accessibility of other products (h)other