Cruise Management
Dissertation
Cruise Industry
Chantal Maas
84298
Mr. A. de Groot
Year 2010/2011, module 1 and 2
Declaration of own work
1. This work is composed by me. 2. This work has not been accepted in any previous application for a degree or diploma, by me or anyone else.
3. The work of which this is a record is done wholly by me. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information have been specifically acknowledged.
Leeuwarden, 31-10-2010
Chantal Maas 84298
Table of content Table of content 3 1. The introduction 4 1.1.1 Problem statement 4 1.1.2 research questions 4 1.1.3 Objectives 5 1.1.4 limitations and assumptions 5 1.2 Term list 7 2. Literature review 8 2.1.1 literature 8 2.1.2 Disscusion points 11 2.1 Conceptual framework 13 2.2 Literature list 14 3. Methodology 16 3.1 The design phase 16 3.1.1 Methods of data collection 17 3.1.2 Field procedures 18 3.2 Data analysis - approach 18 4. Time framework 20 Appendix 1. Interview questions 21
1.
The introduction
“The exceptional value of cruising with meals, accommodation, entertainment, and of course multiple destinations included within the price means that cruise holidays have enjoyed a boom over the past two years” according to Flo Powell, from the Association of Cruise Experts (ACE). (http://news.holidayhypermarket.co.uk/Cruise-Industry-Rides-Out-Recession-Storm-8915595635.html, retrieved 18-09-2010)
1.1.1 Problem statement
Cruise industry, is a large and upcoming and more used industry. Therefore it is of importance to study this field, to see where they can improve and how they can improve. According to the statement above, as mentioned by Flo Powell, the total package is the reason for booking a cruise. Many persons book cruises for their broad offer in shore excursion. The focus in this text is on the multiple destinations and the shore
Cruise Industry
Chantal Maas
84298
Mr. A. de Groot
Year 2010/2011, module 1 and 2
Declaration of own work
1. This work is composed by me. 2. This work has not been accepted in any previous application for a degree or diploma, by me or anyone else.
3. The work of which this is a record is done wholly by me. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information have been specifically acknowledged.
Leeuwarden, 31-10-2010
Chantal Maas 84298
Table of content Table of content 3 1. The introduction 4 1.1.1 Problem statement 4 1.1.2 research questions 4 1.1.3 Objectives 5 1.1.4 limitations and assumptions 5 1.2 Term list 7 2. Literature review 8 2.1.1 literature 8 2.1.2 Disscusion points 11 2.1 Conceptual framework 13 2.2 Literature list 14 3. Methodology 16 3.1 The design phase 16 3.1.1 Methods of data collection 17 3.1.2 Field procedures 18 3.2 Data analysis - approach 18 4. Time framework 20 Appendix 1. Interview questions 21
1.
The introduction
“The exceptional value of cruising with meals, accommodation, entertainment, and of course multiple destinations included within the price means that cruise holidays have enjoyed a boom over the past two years” according to Flo Powell, from the Association of Cruise Experts (ACE). (http://news.holidayhypermarket.co.uk/Cruise-Industry-Rides-Out-Recession-Storm-8915595635.html, retrieved 18-09-2010)
1.1.1 Problem statement
Cruise industry, is a large and upcoming and more used industry. Therefore it is of importance to study this field, to see where they can improve and how they can improve. According to the statement above, as mentioned by Flo Powell, the total package is the reason for booking a cruise. Many persons book cruises for their broad offer in shore excursion. The focus in this text is on the multiple destinations and the shore