Customer Satisfaction in Restaurants
THE EFFECTS OF FOOD QUALITY AND CUSTOMER SERVICE IN CUSTOMERS SATISFACTION IN RESTAURANT SETTING
I. INTRODUCTION
I.1 BACKGROUND OF THE STUDY
Basically Filipinos are food lovers. Eating is a necessity for all people. Eating together at home with loved ones or relative has been the tradition of Filipinos as derived from the Filipino culture. But why do people still love to eat out in a restaurant?
If people eat out it is usually based on the food offered, the ambiance offered and the prices. The food is important because if you feel you could have easily prepared the same meal yourself it is not such an interesting experience. But to some they consider it to be a form of exploration. People have the tendency to go for the food which they would not have access to. For most of the people they love to eat out because sometimes they want to spend time with their family or friends without having to cook, clean, wash the dishes and go through that time consuming and troublesome preparations. For few they love to eat out because they have nothing ready prepared at home or probably they are out in the road so it is rather more convenient to eat in a restaurant.
Depending on what reason an individual has on why he or she would prefer to eat in a restaurant, there would always be a set of reasons in his or her mind ahead of choosing what restaurant to go to. Most often than not, the significant characteristics were based on reviews published for these restaurants or probably based on the personal experience gained on their last visit or shared through word of mouth have already been evaluated in the mind of the customers leading to a decision of dining.
In the year 2013, restaurant industry has undoubtedly not been free from either very stiff competition or from increasing and very highly demanding customers’ expectations on food quality and customers service. Thus, in this greatly competitive food industry, those businessmen who are capable of
I. INTRODUCTION
I.1 BACKGROUND OF THE STUDY
Basically Filipinos are food lovers. Eating is a necessity for all people. Eating together at home with loved ones or relative has been the tradition of Filipinos as derived from the Filipino culture. But why do people still love to eat out in a restaurant?
If people eat out it is usually based on the food offered, the ambiance offered and the prices. The food is important because if you feel you could have easily prepared the same meal yourself it is not such an interesting experience. But to some they consider it to be a form of exploration. People have the tendency to go for the food which they would not have access to. For most of the people they love to eat out because sometimes they want to spend time with their family or friends without having to cook, clean, wash the dishes and go through that time consuming and troublesome preparations. For few they love to eat out because they have nothing ready prepared at home or probably they are out in the road so it is rather more convenient to eat in a restaurant.
Depending on what reason an individual has on why he or she would prefer to eat in a restaurant, there would always be a set of reasons in his or her mind ahead of choosing what restaurant to go to. Most often than not, the significant characteristics were based on reviews published for these restaurants or probably based on the personal experience gained on their last visit or shared through word of mouth have already been evaluated in the mind of the customers leading to a decision of dining.
In the year 2013, restaurant industry has undoubtedly not been free from either very stiff competition or from increasing and very highly demanding customers’ expectations on food quality and customers service. Thus, in this greatly competitive food industry, those businessmen who are capable of