For viewers that are unfamiliar with the website or how to get there, it is simple.
One can type “Denny’s” into Google and they would come across the first tab, “Welcome to Denny’s.” Of course there will be options to go to the twitter and Facebook pages, but the first link will take you to the right place. Coming to the front page will show flying pancakes, happy children, and Kung Fu Panda. Viewers might think that the connection to the Nickelodeon cartoon is childish, but that smiling family says
otherwise.
Placed upon the background video, as mentioned above, are the words, “What’s cooking?” This small statement may gather some interest and curiosity among possible customers who want to know what they’ll be eating. Clicking the box right below the question will lead you to a page filled with bold pictures and description of the food served at Denny’s. Options can be found among the groups of; soups and salads, burgers and sandwiches, breakfast, and fit and fair section. Pointing to each picture will give you ingredients and how each plate is served, if one becomes questionable. This organized page even gives viewers the opportunity to search for what they are hungry for.
Clicking the back arrow will send viewers back to the playing video of the dining family. Some may notice the side bar of options or they’ll continue down the page. Scrolling down will cause the playing video to transcend into another main screen. Covering the full screen viewers see the new pancakes that are now available. Some include the Peanut Butter cup pancakes and the Double Berry Banana Pancakes. Selecting each item gives the nutritional facts and what seems to be a positive explanation of each dish.
Equally represented below the new items are three more options for customers to go in depth with the web page. The loyalty program link gives customers instruction’s to earn rewards. A gifts card link is shown next. This allows you to orders gift cards online for a friend or family member and lastly is Denny’s link to the “Meet the Slams.” The Grand Slams are Denny’s personally sponsored web series that focuses on one the man dishes served at the restaurant. Entering into this link will allows viewers to meet the team of Egg, Bacon, Sausage, and Pancake. It also will give the chance to watch episodes that are said contain nutrition lessons and friendly comedy for viewers.
Denny not only shows off their food, they care about the people. Toward the bottom of the page is a diversity tab that displays two men who work at Denny’s. One is a Caucasian and the other is African American. Placed on the picture are the words, “No matter who you are, what time it is, or what you’re craving, we’re always open.” To learn more, the Denny’s website gives viewers the chance to become knowledgeable on the criteria and involvement of Denny’s. Found on this page are awards Denny’s has received for their community relations and their diversity program. Also shown is the Denny’s Hunger for Education scholarship used to acknowledge academic achievement. It also displays a personal video from John Miller, president and CEO of Denny’s.