Preview

Espn Case Study Essay

Powerful Essays
Open Document
Open Document
580 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Espn Case Study Essay
ESPN Case Study

Questions for Discussions
Page 255, 1-5

1. To consumers the ESPN brand means quality sports entertainment. It is a way to cater to the sports need of mostly male consumers. It is easily accessible and manges to extend its brand by reaching consumers through various methods such as television, radio, internet and mobile.

2. In the area of core benefits, ESPN is selling sports entertainment. The actual product is the constant access to sports information. The features include reaching a variety of sports fans. Packaging is geared towards the male sports fan and allows them be connect to sports via television, radio, internet and mobile. The augmented product of ESPN is in the ability to keep up with all aspects of the sports …show more content…
ESPN’s strong brand equity has allowed it to exist for a significant amount of time. Its connection with sports fan, quality of service, and its strong customer relationship indicates that its high brand equity leads to a strong brand value.

4. The following is a table showing co-branding efforts involving the ESPN brand and the benefits and possible risks of each effort.

|Cases |Benefits |Possible Risks |
|Integrated its contents with ABC to form |A larger viewing audience. |ESPN name loses it fans due to changing. |
|ESPN on ABC. |Access to different types of sport events, | |
| |NBA Finals, NASCAR, NCAA football, etc. |Possible loss of advertisers due to not |
| |More advertisements for each sport event. |wanting to target the general ABC |
| | |television viewing audience.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Nfl Revenue Sharing Research Paper
    • 948 Words
    • 4 Pages

    Nfl Revenue Sharing Research Paper

    TV is the NFL’s biggest source of revenue. 80% of the NFL’s earnings come from TV revenue according to Forbes. The NFL operates in a unique manner regarding its TV generated revenue. The television rights to broadcast NFL games are the most lucrative and expensive rights of any American sport. NFL broadcasts have become among the most-watched programs on American television, and the financial futures of entire networks have depended on owning NFL broadcasting rights. This has raised questions about the dependency of the networks to the sport and whether they can criticize the NFL without the possibility of losing their broadcasting rights and their income.…

    • 948 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    ESPN Mission Statement Paper
    • 406 Words
    • 2 Pages

    ESPN Mission Statement Paper

    ESPN stands for Entertainment and Sports Programming Network. The media programming department at ESPN mission statement says “The Programming Department's mission is to create, acquire, and schedule premier content to engage fans and maximize audiences on all platforms.” The ESPN Organization as whole mission statement is “To serve the sports fan wherever sports are watched, listened to, discussed, debated, read about or played.”…

    • 406 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Business Unit 12 P4
    • 1152 Words
    • 3 Pages

    Business Unit 12 P4

    In this task I am going to be describing the opportunities and benefits of Nike using internet marketing within their marketing mix.…

    • 1152 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Introduction to Marketing - Unit 3: Q&As
    • 722 Words
    • 3 Pages

    Introduction to Marketing - Unit 3: Q&As

    If you were in charge of marketing for a sports team or entertainer, how large a role would social media play in your marketing efforts? Explain. a. Social media should be one of the biggest key roles when advertising a sports team or entertainer.…

    • 722 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    HOW DOES THE MEDIA IMPACT AN ATHLETE, UNIVERSITY, OR ORGANIZATION IN GENERATING A PROFIT?
    • 429 Words
    • 2 Pages

    HOW DOES THE MEDIA IMPACT AN ATHLETE, UNIVERSITY, OR ORGANIZATION IN GENERATING A PROFIT?

    Media and marketing through the media is the reason that not only college sports, but any level of sports generates majority of their money. The money is generated because the media increases product sales, fan gear, fan base and ticket sales. At any level and area, in order to make money you must properly market. Since 1849 when a telegraph was used to cover a boxing match, media has been the reason for the large portion of the equity in sports. {Media in Sports 3rd edition,}…

    • 429 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The Big Ten's Bigger Footprint Summary
    • 654 Words
    • 3 Pages

    The Big Ten's Bigger Footprint Summary

    Television rights and fees are the main source of revenue for the athletic conferences and their member schools. The Big Ten generated $270 million in revenue from its Big Ten Network in 2013. The Big Ten main motivation for adding Maryland and Rutgers was its belief that its TV revenue and brand exposure would increase significantly with the addition of lucrative new markets. The conference’s expansion into the Mid-Atlantic also means that nearly one-third of the American populace now resides near a Big Ten school’s campus. By adding schools that are located within the New York City and Washington D.C. metropolitan areas the Big Ten will be able broaden the potential audience for its network and increased its satellite and cable subscription fees in these…

    • 654 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Dallas Cowboys Marketing Strategy
    • 1080 Words
    • 5 Pages

    Dallas Cowboys Marketing Strategy

    In the sports franchises industry, there are many factors that contribute to the success of marketing practices. However, the three most important ones that will be discussed here are successful budgeting, keeping up with the competition, and expanding the target audience. These three factors appear to be the most important when it comes to the two teams to be examined here, the Dallas Cowboys and the New York Yankees.…

    • 1080 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Annotated Bibliography: Why College Athletes Should Be Paid
    • 851 Words
    • 4 Pages

    Annotated Bibliography: Why College Athletes Should Be Paid

    Associated Press (2011, January 20) University Of Texas, ESPN Form T.V channel. Hearst. Retrieved May…

    • 851 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Sports and Entertainment Marketing
    • 651 Words
    • 3 Pages

    Sports and Entertainment Marketing

    Many advertisers take on the role of sponsoring sporting events or teams to bolster popularity and gain recognition through the team or event. Sport marketing urges memberships, sales, and recognition. These factors represent the biggest benefits for the companies, the athletes, the associations, the leagues, and sport event managers. Well thought out, effective marketing helps to understand the customer and the marketplace. Also, informed marketing decisions help increase status and importance in people's lives, sport is considered a profitable and sustainable marketing source. At large sporting events, sponsors like to take advantage of the large crowd to advertise products (handout products, freebies, contests, etc.) because more people will be able to see it. Therefore this is significant because not only is it a simple way to announce a product but it is also efficient due to the amount of people who would see it at a large event. “Another example of sports marketing through sponsorships, is the renovation of the contract between Adidas and the Mexican Football Federation (FMF). In August of this year the CEO of Adidas Herbert Hainer in companion of the president of the FMF, Justino Compeán announced the renewal of the contract in order to permit Adidas to continue producing and designing the uniform of the Mexican teams until 2018. This is an example of sports marketing because as it was define, sports marketing is a marketing strategy in which companies related to sports products or services promote their trademark through design, production or other resources. In this case Adidas, which is completely related to sports, is the company that is using sports marketing as a strategy, by designing the uniforms of the football team and as a consequence its trademark is being promoted every time there is a game.” (Wikipedia, Sports Marketing)…

    • 651 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Why Nfl Viewership Decline
    • 1071 Words
    • 5 Pages

    Why Nfl Viewership Decline

    He stated, “Last year we watched a lot of sport events on live TV, while this year we have Sunday Ticket and Center Ice, we watch a lot less live TV. Not only that, but with Sportscenter now on late night, I can miss the games during the night and watch the late night Sportscenter and be caught up. Those are the two major differences.” This is something I noticed that I do a lot of also, which would add to the viewership numbers of over the top services, a directly competitor of live TV. Also, as we get older and busier, it is easier to look up scores and highlights on social media like Instagram and Twitter. This allows access to all the important information and plays that happened within the games that…

    • 1071 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Informative Speech
    • 307 Words
    • 2 Pages

    Informative Speech

    Nike brand is a well-known household name because the companies founders were able to capitalize on a logo paired with celebrity sponsorship and representation.…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Role of Sport Sponsorship
    • 4039 Words
    • 17 Pages

    Role of Sport Sponsorship

    Corporate sport sponsorship has continued to thrive on the basis of a sponsorship’s ability to serve as a platform for a specific type of brand extension, cut through the clutter of traditional media advertising, and provide a cost-effective business-building technique.…

    • 4039 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Good Essays

    What Is Interpersonal Inclusiveness?
    • 1034 Words
    • 5 Pages

    What Is Interpersonal Inclusiveness?

    Just by looking at all the different media plugs, each of them has a different approach to what they want to say and it is safe to say none are as strong as ESPN. ESPN is the powerhouse for all sports related things on television. ESPN does a great job of having a sense of arrogance and well-thought analyst on their programs to ensure diversity. In a more serious tone, ESPN deals with a wide range of different people. They work hard to get women on TV for each sport, I have seen lots of different races of anchors to speak about sports, and their more goals is trying to involve lots of sports on their network.…

    • 1034 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Career Paper: Broadcast Journalism
    • 570 Words
    • 3 Pages

    Career Paper: Broadcast Journalism

    To begin, I would like to be employed by ESPN while pursing my career as a sports broadcaster. ESPN is an American television company that focuses on sports related programming. ESPN became the first sports network to televise complete sports coverage over 30 years ago. ESPN has over 50 business assets, televising 65 sports in 16 languages in more than 200 countries. I have always admired this company, and I would love to contribute my talents one day.…

    • 570 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Online Reputation Management
    • 1225 Words
    • 5 Pages

    Online Reputation Management

    WHAT METRICS DO SPONSORS WANT FROM AND ABOUT TEAMS? INTRODUCING THE SPORTS PROPERTY INDEX (SPI)…

    • 1225 Words
    • 5 Pages
    Satisfactory Essays
    Read More

Related Topics