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Green Products- a Need of Hour

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Green Products- a Need of Hour
Green Products- A Need of Hour
Kondawar Deepak G. * Md. Aslam Md. Hussian** * Abstract: - In the last few decades, concern for the environment has increased significantly and, at the same time, people’s values and attitudes towards nature have changed substantially. We think the way we are currently living is not sustainable. Due to the growing population and per-capita increased consumption leads to pressure on natural resources and environmental degradation resulting in changing global climate. Further we are using the products which are harmful to the nature. People are giving first preferences to the “Use & Throw” products these products are making garbage, pressure on climate & resources. To stop the degradation of environment we must adopt the green technology & green Product, with the help of green product & technology we can live and achieve the sustainable development.
This paper leads to the study of history of green products, the role of green products in sustainable development, how it is beneficial to the human being & strategies to adopt the green culture at home to protect environment. * Key Words: - Green Products, Sustainable Development, Environment, Human being, Green Technology, Economic Growth. * Introduction: - The environment that we live in is vital for our survival. How we treat the environment has a direct impact on the quality of our lives. A lot of awareness is being raised about eco friendly products. These eco friendly products are designed to keep the environment clean and green. Eco friendly products are those goods and services that are manufactured in an environmental friendly manner. The production and use of these eco friendly products leave no negative impact on the environment. ' 'Chief ' ' Seattle of the Duwamish tribe of Puget Sound Indians, more than 150 years ago, poignantly told us ' '…the earth is our mother. Whatever befalls the earth befalls the sons of earth. The earth does not belong to man; man



References: - * Chopra, S. Lakshmi (2007), “Turning over a new leaf,” Indian Management, Vol-64, April-2007 * Dash Sanjit Kumar, Green Marketing-Opportunities and Challenges”, http://www.coolavenues.com * Dutta bolanath, “Green Marketing-A strategic Initiative for Sustainable Development, Marketing paradigm, Vol-1, September-2009, Pp 36-41. * Ottman, J. A., “Keynote Speech to Sustainable Brands in New Orleans, September 27, 2007. * Ottman, J. A. Et al, “Avoiding Green marketing Myopia,” Environment, Vol-48, June 2006. * www.wikipedia.com/greenmarketing/history * www.greenmarketing.net/strateric.html * http://www.wisegeek.com/what-is-eco-friendly.htm * http://www.all-recycling-facts.com/eco-friendly-products.html

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