Lucky Strike Cigarette Ad Analysis

When I saw this old Lucky strike cigarette that was made back in December 26, 1930, I was literary in shock, a cigarette company saying that physicians recommended they’re cigarettes so that it can protect your throat “against irritation” and “against cough”. In this ad, it is trying to convince the audience to smoke their cigarettes by saying that “20, 679 physicians” recommend their product. The ad shows a white male physician in his mid-30s, wearing his a white turtle neck t-shirt, holding a lucky strike cigarette box. The ad uses a red background color, white and yellow font color, and text to present that Luckies is “less irritating”.