Marketing Plan
SITUATION ANALYSIS
The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats.
Strengths
LIMCOMA’S dedicated founders understand the target market and products.
LIMCOMA has achieved distribution in several markets with quick acceptance
The firm has a very little debt with great potential for growth.
LIMCOMA has its own manufacturing firm for maximum quality control
Threats
The consumer may tire of the products. The firm needs to keep it fresh.
Many competitors may still arise.
Relationships with retailers may deteriorate if they believe they face internal competitions in the form of internet sales.
Opportunities
LIMCOMA’S loyal consumers are likely to buy new products
LIMCOMA has a chance to expand across the Region into new markets.
The firm can reach more consumers via its website.
Weaknesses
LIMCOMA’S founders may lose sight of the potential scope of their business.
A limited number of consumers around the region are aware of LIMCOMA Brand.
LIMCOMA relies on a single manufacturer which limits production capacity if the firm wants to expand.
In just three years, LIMCOMA has built some impressive strength while looking forward to new opportunities. Its dedicated founders, the growing number of loyal customers, and sound financial management place the company in a good position to grow. As the company finalizes plans for new products and expanded sales, its management guards against competitors who attempt to duplicate products. However, building strong relationships with consumers, retailers, and suppliers should help frustrate competitors. EXTERNAL ENVIRONMENT ANALYSIS A. Competition LIMCOMA MULTIPURPOSE COOPERATIVE products are forming their own market. Although there are many
The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats.
Strengths
LIMCOMA’S dedicated founders understand the target market and products.
LIMCOMA has achieved distribution in several markets with quick acceptance
The firm has a very little debt with great potential for growth.
LIMCOMA has its own manufacturing firm for maximum quality control
Threats
The consumer may tire of the products. The firm needs to keep it fresh.
Many competitors may still arise.
Relationships with retailers may deteriorate if they believe they face internal competitions in the form of internet sales.
Opportunities
LIMCOMA’S loyal consumers are likely to buy new products
LIMCOMA has a chance to expand across the Region into new markets.
The firm can reach more consumers via its website.
Weaknesses
LIMCOMA’S founders may lose sight of the potential scope of their business.
A limited number of consumers around the region are aware of LIMCOMA Brand.
LIMCOMA relies on a single manufacturer which limits production capacity if the firm wants to expand.
In just three years, LIMCOMA has built some impressive strength while looking forward to new opportunities. Its dedicated founders, the growing number of loyal customers, and sound financial management place the company in a good position to grow. As the company finalizes plans for new products and expanded sales, its management guards against competitors who attempt to duplicate products. However, building strong relationships with consumers, retailers, and suppliers should help frustrate competitors. EXTERNAL ENVIRONMENT ANALYSIS A. Competition LIMCOMA MULTIPURPOSE COOPERATIVE products are forming their own market. Although there are many