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Austria, Melody D.
Copon, Carmela Marie L.
Edrelon, Elaine Faith C.
Gertos, Leah Monique J.
Mina, Audrey Joyce D.

2nd Semester SY 2012-2013
DEV ENT 1
MM09309

I. Executive Summary

Today's consumer has less time to create wholesome, handmade bread, but increasingly appreciates the nutritional and sensory benefits it provides. Good bread provides fiber and carbohydrates in a convenient, low fat form that is portable and delicious. Good bread never goes out of style.

Abeilles Company operates as a bread manufacturing company. Products will initially be sold wholesale to food retailers for resale to consumers meaning we are Business to Business. Loaf Bread is just traditionally plain, that’s why Abeilles Company decided to offer in the market the Loaf Bread with different flavours like banana and mango.

Our mission is to provide a consistently high quality and good tasting bread and to keep our costumers loyal with a healthy living. And our goal is to produce a healthy.

i. Company Description

Abeilles Company is a business to business sale and operates as bread manufacturing company. Loaf Bread is just traditionally plain, that’s why Abeilles Company decided to offer in the market the Loaf Bread with different flavours like banana & mango. The Company selling supplies to supermarkets, groceries, convenience and variety stores. Specifically, Savemore, Puregold, Ministop, 7’11, School Canteens and even Sari-sari stores. The group decided to call themselves ABEILLES because Abeilles came from the French word “BEE” that was the friend group name.

The firm’s objectives include first, encouraging customers to patronize Filipino products. We would like to prioritize Filipino made products. Second, persuading non-users to become users of this product. Third, building a profitable

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