Plc, Bcg Matrix , Product , Services Etc of Mahindra Scorpio
Customer Needs , Wants & Demands
Needs are the basic human requirements. People need air, water, food, clothing and shelter to survive. People also have strong needs for recreation, education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay.
Needs are of five types –
Stated needs
Real needs
Unstated needs
Delight needs
Secret needs
The SUV, "Mahindra Scorpio" comes under Real needs. Real need is a need where a customer wants a 4 wheeler whose operating cost , its initial price is low. A customer opts for a Mahindra Scorpio because
• It has a combination of pulling capacity.
• It is a safer vehicle because of its larger and heavier built and some people like a vehicle with broader seat arrangement with proper thy support.
• It has a very good cargo capacity.
• It's an All Terrain Vehicle made for rocky roads and smooth glass like roads for a comfortable journey.
• It has very powerful CRDE Engine with a higher torque full on capacity to drag itself with ease when the throttle is fully pressed.
SWOT Analysis of Mahindra Scorpio
SWOT analysis stands for Strengths ,Weaknesses, Opportunities and Threats . It’s a way of monitoring the external and internal marketing environment. The analysis is as follows-
Strengths Analysis :- o It has a very low maintenance cost with a gracefully tough masculine look . o It has an extremely smooth performance in the rural, hilly, city and highway roads. o Has a well designed seating arrangement. o Excellent performance in case of covering long distance. o A very well impressed loyal brand positioning with good numbers of service centers.
Weakness Analysis:- o It has a very limited International market. o There are no airbags for protection
Opportunities Analysis:- o Hard work of the R&D department to innovate some new
Needs are the basic human requirements. People need air, water, food, clothing and shelter to survive. People also have strong needs for recreation, education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay.
Needs are of five types –
Stated needs
Real needs
Unstated needs
Delight needs
Secret needs
The SUV, "Mahindra Scorpio" comes under Real needs. Real need is a need where a customer wants a 4 wheeler whose operating cost , its initial price is low. A customer opts for a Mahindra Scorpio because
• It has a combination of pulling capacity.
• It is a safer vehicle because of its larger and heavier built and some people like a vehicle with broader seat arrangement with proper thy support.
• It has a very good cargo capacity.
• It's an All Terrain Vehicle made for rocky roads and smooth glass like roads for a comfortable journey.
• It has very powerful CRDE Engine with a higher torque full on capacity to drag itself with ease when the throttle is fully pressed.
SWOT Analysis of Mahindra Scorpio
SWOT analysis stands for Strengths ,Weaknesses, Opportunities and Threats . It’s a way of monitoring the external and internal marketing environment. The analysis is as follows-
Strengths Analysis :- o It has a very low maintenance cost with a gracefully tough masculine look . o It has an extremely smooth performance in the rural, hilly, city and highway roads. o Has a well designed seating arrangement. o Excellent performance in case of covering long distance. o A very well impressed loyal brand positioning with good numbers of service centers.
Weakness Analysis:- o It has a very limited International market. o There are no airbags for protection
Opportunities Analysis:- o Hard work of the R&D department to innovate some new