“Product and Service Marketing Strategy of Cellphone Industry: Study on Grameenphone”
INTRODUCTION
At the end of the BBA Program we are required to do an internship from any reputed organization and based on this we are supposed to submit a report to our respective faculty supervisor. The objective of this internship report is to achieve theoretical knowledge about business administration and practical knowledge. I got the opportunity to do my internship program from Grameenphone Ltd therefore I have decided to do an internship report on “Product and service marketing strategy of cellphone industry: Study on Grameenphone." Internship program is basically a three month duration program where I worked under the Internet and broadband commercial division.
OBJECTIVES OF THE INTERNSHIP PROGRAM
The main objectives are as follows and we have divided them into some broad and specific objectives. These are given below:
Broad Objective
The major objective of this Internship Program is to get the practical experience in the job sector.
Specific Objectives
To know about the working environment and culture of Grameenphone
To know the responsibility and duty undertaken by the Commercial Division of Grameenphone Ltd
To learn about the job responsibility of the Grameenphone Division
To find how well the company meet the compliance
SCOPE
The scope of this internship report is limited by the information given by the supervisor of Grameenphone Ltd since there is lots of confidential information which they are not willing to disclose. Therefore the scope of this report is limited up to the Grameenphone’s product and feature and also about the other operator’s package and feature.
METHODOLOGY
For preparing the internship report both primary and secondary data have been taken. For primary data the information has been taken from the Grameenphone Ltd head office where much information can be collected from there. For the secondary data the information has been taken from the
At the end of the BBA Program we are required to do an internship from any reputed organization and based on this we are supposed to submit a report to our respective faculty supervisor. The objective of this internship report is to achieve theoretical knowledge about business administration and practical knowledge. I got the opportunity to do my internship program from Grameenphone Ltd therefore I have decided to do an internship report on “Product and service marketing strategy of cellphone industry: Study on Grameenphone." Internship program is basically a three month duration program where I worked under the Internet and broadband commercial division.
OBJECTIVES OF THE INTERNSHIP PROGRAM
The main objectives are as follows and we have divided them into some broad and specific objectives. These are given below:
Broad Objective
The major objective of this Internship Program is to get the practical experience in the job sector.
Specific Objectives
To know about the working environment and culture of Grameenphone
To know the responsibility and duty undertaken by the Commercial Division of Grameenphone Ltd
To learn about the job responsibility of the Grameenphone Division
To find how well the company meet the compliance
SCOPE
The scope of this internship report is limited by the information given by the supervisor of Grameenphone Ltd since there is lots of confidential information which they are not willing to disclose. Therefore the scope of this report is limited up to the Grameenphone’s product and feature and also about the other operator’s package and feature.
METHODOLOGY
For preparing the internship report both primary and secondary data have been taken. For primary data the information has been taken from the Grameenphone Ltd head office where much information can be collected from there. For the secondary data the information has been taken from the