Roadside Assistance Plan
Television commercials all hope to achieve one purpose: to make money. They achieve this by strategically using persuasive techniques that influence your thoughts and behaviours. The ads include different forms of images, sounds, music and dialogue to help you make the decision to invest in this product. The advertisement in question uses these techniques to appeal to people that may be in need of a roadside assistance plan, or if the ad is that persuasive, to convince people to switch plans.
The television commercial in question is selling a roadside assistance plan. The advertisement presents an ominous mood because the ad is trying to make you worry about a situation that probably won’t happen to you- especially if you buy into this plan. …show more content…
“The male voice now asks in a tone of warning: ‘Are you sure you have the best roadside assistance plan?’ The camera continues to pan back and you see a man in a suit walking along the road toward a featureless horizon. The voice concludes, ‘Call Vigilant Systems for a free estimate’”. Because the actor is wearing a suit, this connects to the audience because it gives him credibility by looking sharp and knowledgeable. Because he is walking off into the sunset it makes him seem like he’s happy with life and as if he could really have the best roadside assistance plan. The ad is also trying to persuade you by providing you a free service to reel you in, then, once you’re sold on it, you will eventually have to invest money for this service if you buy into their roadside assistance plan.
Overall, this television commercial uses the aspects of images, sound, music and dialogue to try and persuade the viewer to buy the product, roadside assistance plan. Because media constructs its own reality, by using a woman stranded in the desert, the image now makes you worried. Therefore, this has now put the idea in your head that this could happen to you if you don't buy this product. In order to be a knowledgeable consumer, one must be familiar with media literacy so that they can analyse and evaluate commercials and not be fooled into spending all their hard earned
The television commercial in question is selling a roadside assistance plan. The advertisement presents an ominous mood because the ad is trying to make you worry about a situation that probably won’t happen to you- especially if you buy into this plan. …show more content…
“The male voice now asks in a tone of warning: ‘Are you sure you have the best roadside assistance plan?’ The camera continues to pan back and you see a man in a suit walking along the road toward a featureless horizon. The voice concludes, ‘Call Vigilant Systems for a free estimate’”. Because the actor is wearing a suit, this connects to the audience because it gives him credibility by looking sharp and knowledgeable. Because he is walking off into the sunset it makes him seem like he’s happy with life and as if he could really have the best roadside assistance plan. The ad is also trying to persuade you by providing you a free service to reel you in, then, once you’re sold on it, you will eventually have to invest money for this service if you buy into their roadside assistance plan.
Overall, this television commercial uses the aspects of images, sound, music and dialogue to try and persuade the viewer to buy the product, roadside assistance plan. Because media constructs its own reality, by using a woman stranded in the desert, the image now makes you worried. Therefore, this has now put the idea in your head that this could happen to you if you don't buy this product. In order to be a knowledgeable consumer, one must be familiar with media literacy so that they can analyse and evaluate commercials and not be fooled into spending all their hard earned