Strategic Management
Introduction
It is a necessity for a company when launches to have its own culture which defines its characteristics. Looking at a company, corporate culture is the first element that empresses outsiders. A corporate culture does not only represent a company’s own features but also differentiate them and their strategies with others in the market. As a result, every company spends lots of time on study its culture to reach to an appropriate business strategy and eventually, to achieve succeed. Culture as well supports the company to have a clear understanding about the chances and limitations that it might face, from which they could take advantage or overcome.
In this essay, the matter of what an organizational culture is will be discussed. And how this corporate culture plays such an important role to the business strategy is as well enlightened. In addition, the cultures of the Microsoft and Apple Company are analysed and compared so as to support these arguments above. The reason for choosing these two companies is because they are holding the persistent position in the IT market of the world. Both companies have wide ranges of consumers all over the world which requires of them enormous employees from different countries from various cultures. Thank to wise managements and the abilities of combining many cultures working together within an environment, Microsoft and Apple Company have been leading their companies to a firm succeed and it is promised to develop more and more.
Organizational Culture and related issues:
Definitions of organizational culture:
There are many ways in which an organizational (corporate) culture can be defined. Edgar H. Schein, who has published many books that examined about corporate culture, defines organizational culture:
A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration that has worked well enough to be considered valid and,
It is a necessity for a company when launches to have its own culture which defines its characteristics. Looking at a company, corporate culture is the first element that empresses outsiders. A corporate culture does not only represent a company’s own features but also differentiate them and their strategies with others in the market. As a result, every company spends lots of time on study its culture to reach to an appropriate business strategy and eventually, to achieve succeed. Culture as well supports the company to have a clear understanding about the chances and limitations that it might face, from which they could take advantage or overcome.
In this essay, the matter of what an organizational culture is will be discussed. And how this corporate culture plays such an important role to the business strategy is as well enlightened. In addition, the cultures of the Microsoft and Apple Company are analysed and compared so as to support these arguments above. The reason for choosing these two companies is because they are holding the persistent position in the IT market of the world. Both companies have wide ranges of consumers all over the world which requires of them enormous employees from different countries from various cultures. Thank to wise managements and the abilities of combining many cultures working together within an environment, Microsoft and Apple Company have been leading their companies to a firm succeed and it is promised to develop more and more.
Organizational Culture and related issues:
Definitions of organizational culture:
There are many ways in which an organizational (corporate) culture can be defined. Edgar H. Schein, who has published many books that examined about corporate culture, defines organizational culture:
A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration that has worked well enough to be considered valid and,