The Influence Of Labeling On Energy Drinks

The labeling on energy drinks that are considered supplements usually are the opposite of what they say . “The bad news for consumers who actually read product labels is that many of them are actually inaccurate,” says Neil Thanedar, analytical chemist and chief executive of LabDoor. LabDoor analyzed 25 popular energy drinks to see how accurate the ingredients are to the labels. “The average caffeine claim is wrong by only 8 percent, but some vitamins see huge variances,” Neil said. “True vitamin content of these drinks ranges anywhere from 1 percent to 800 percent of what’s written on the label,” Thanedar added. And don’t hopeful about the caffeine differences, most energy drinks don't, and aren’t required to show caffeine levels. His team’s
findings—that labels were far from accurate on vitamin levels—were confirmed by a similar study by Consumers Union..