Tuong Theater: Consultancy Engagement Project

Last week, my group has a presentation about Tuong Theater stimulated consultancy engagement project. Although there are some small mistakes in our presentation but we have provided many good advices and guidance to the theater’s Directors in order to increase the number of visitors to the theater. Moreover, it also improved my understanding of Marketing and how its application in an organisational context. This essay will reflect on my personal learning that has been achieved during the Tuong Theater simulated consultancy engagement project.
Firstly, Tuong Theater stimulated consultancy engagement project has improved my understanding of Marketing and its application in an organisational context. I had learned many new things of Marketing and I believe this project has given a lot of opportunities to improve my marketing knowledge as well as marketing skill. In order to make an effective marketing plan, I need to analyse the current market situation as well as the competitor on the market. I also can analyse the strength as well as weakness of the organisation in order to create a marketing plan that focus on the strength of this organisation. Moreover, I had understood more about 4P which is price, place, product and promotion. I knew how to make a product more attractive to customers as well as where to put the advertisement in order to get the best effect.
Secondly, I think our final presentation is quite good and it has met my expectations. We have prepared very carefully and rehearsal many times before the final presentation. Hence, the flow of our presentation was quite good and our group did not make any major mistake. However, the allowance time for the presentation is 20 minutes but we have exceeded few minutes because of our presentation is quite long. Moreover, one of my teammates had not prepared very carefully leads to she was struggled during her presentation and spoke quite slow. Our group overall performance was quite good but there were some