The rivaling theory is that founded by Jeremy Bentham, Utilitarianism, which is a teleological, consequentialist moral theory. This would then make it the theory that idolizes consequences as opposed to duty or motive when valuing moral worth of an act. Utilitarianism claims that an act that produces a pleasurable consequence (increase of happiness and decrease in pain) is a moral act and a bad act (decrease of happiness and increase in pain) is an immoral act. Bentham’s first decree was to declare that the GHP (Greatest Happiness Principle) which is based on 3 principles: Principle of Equity, that everyone’s individual happiness is as important as everyone else’s. The Hedonistic Principle, that the main goal is the pursuit of happiness and the avoidance of pain. Consequentialist, if the consequences are good, the act is good. The GHP aims for the greatest quantity of happiness for the greatest number of people. Bentham focused mainly then on the quantity of happiness of people and from this hedonism he formed the hedonistic calculus. The hedonistic calculus consisted of 7 variables of pleasure to be values quantitatively to value the total pleasure of an act, the 7 values were: Intensity, Duration, Certainty, Propinquity, Fecundity, Purity and Extent. John Stuart Mill was the next proponent of Utilitarianism. Mill went a few steps further for the theory and made the claim that quality of the pleasure was also as important as the quantity. Mill decided that higher pleasures were those of the intellect and included things like reading poetry and lower pleasures were those of the body and included eating sweets. Higher pleasure is then valued as higher quality pleasure than the lower pleasures “It is better to be Socrates dissatisfied than a fool satisfied”. He also added that people that have experienced both forms of pleasures and prefer the higher are then competent judges and should be consulted for qualitative moral guidance. Utilitarianism is then refined into Act or Rule Utilitarianism. Rule Utilitarianism is all about maximizing the Utility in a situation by sticking to rules like “Do not cheat”, “Do not lie”, “Obey the law” and so would focus on the moral acts that would comply with these rules and produce the GHP. Alternatively, Act Utilitarianism accepts relative and situational morality therefore would be able to adapt their decision on what would produce the GHP. Therefore in the situation of never to murder a Rule Utilitarian would always agree because it is illegal to murder and to maximize Utility the law must be upheld. An Act Utilitarian may agree with the Rule Utilitarian although, may disagree also because they may argue a situation in which to kill would be a justifiable action based on the consequences. It must lead then, that a consequential, teleological theory is more ecological theory, although it does not escape its flaws. With a purely consequentialist theory it is next to impossible to determine the consequences of an act because we only have perceived consequences, this is especially problematic in a situation that has not been experienced before as well as needing to determine the long term or short term consequences or the global or local consequences. Bentham’s Hedonistic Calculus suffers the criticism of being inevitably inaccurate because having to value an emotion is also extremely difficult. Mill’s competent judge theory of higher and lower pleasures can be seen as a very elitist theory as a lot of people may prefer lower pleasures or maybe value lower and higher pleasures equally.
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