Preview

What Is Mice? Search for Its Potential for Vietnam Tourism

Satisfactory Essays
Open Document
Open Document
318 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
What Is Mice? Search for Its Potential for Vietnam Tourism
Topic : WHAT IS MICE? SEARCH FOR ITS POTENTIAL FOR VIETNAM TOURISM.
*****************
MICE is one of the most developing kinds of tourism, not only in the world but also in Vietnam. To many people, it is really a new conception. MICE tourism means travelling in combination with attending meetings or conferences.MICE stands for Meeting, Incentives, Conferences, Exhibition. According to travel firms, MICE tourism can bring turnover six-fold higher than other kinds of tourism as MICE delegations always consist of several hundred travelers who have big budgets and use many kinds of services. MICE is now a kind of tourism that brings great income to the tourism sector of many countries.
Destinations in Singapore, Bangkok, Jakarta and Kuala Lumpur have become familiar with MICE tourists, therefore the World Tourism Organizationwants to discover a new destination in Southeast Asia such as Vietnam.
As you know, Vietnam is not only famous for the friendly people, the special food, the national character, the hidden charm but also a very peaceful country. So, being a peaceful country is really a strong-point of MICE tourism in Vietnam. Moreover, Vietnam is on the way of integration process. That’s why there are many meetings and events organized to co-operate in business, set up relation and consolidate friendship with other countries. Besides, MICE is also attractive to the Corporate Entertainment as it brings them greater income than any other kinds of events as well as helps them to advertise their brand-name to people from different countries easily.
As you can see, Vietnam has many advantages to develop this kind of tourism. Therefore, MICE industry becomes new development trend in Vietnam. However, Vietnam should be more flexible with the market field of vision, concentrate on training the staffs to serve tourists in the best way. In the future, Vietnam will no longer become the best choice for MICE delegations in the

You May Also Find These Documents Helpful

  • Good Essays

    China 's Interlaken Village needs to be able to capture more of the domestic market and differentiate its services from the competitors, such as Dalian Russian Street and Guilin Merryland World. The case explained that the prime segments to capture within the tourism market are the MICE sector and ecotourism, both of which China 's Interlaken Village already targets to a degree, as well as cultural tourism and sport…

    • 602 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Tourism is one of the leading components of world trade, accounting for about 6 percent of world exports of goods and services. That is why it is important to understand and evaluate it. Where tourists go, why, what is the trend, can it changed?…

    • 2429 Words
    • 10 Pages
    Better Essays
  • Best Essays

    Mullins, P. (1999) “International tourism and the cities of Southeast Asia.” in Judd, D.R. and Fainstein, S.S. (eds.) “The tourist city.” Yale University Press: New Haven.…

    • 3596 Words
    • 15 Pages
    Best Essays
  • Best Essays

    Gu, C. H. (2010). Ride on the Gaming Boom: How Can Hong Kong, Macau and Zhuhai join hands to develop tourism in the region. Asia Pacific Journal of Tourism Research, 15:1, 57-77.…

    • 1694 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Potential of the tourism industry as a generator of new economy can only be realized if the country's efforts to promote and develop the tourism industry are given due emphasis. Issues such as eco tourism, environment, visa, airport facilities, cleanliness of environment, transport and travel security, all contribute positively and negatively to the number of tourists visiting Malaysia. Success of the tourism industry is not solely rely on promotional campaigns and incentives (through advertising that involves spending hundreds of millions of dollars) at…

    • 356 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Macau Tourism Analysis

    • 1789 Words
    • 8 Pages

    Macau is one of an interesting destination of China that has special administrative regions of China. It is located on the western side of the Pearl River Delta and face to the South China Sea to the east and south. Macau is a place where existing two cultures of Euro-Asian cultural heritage attract tourists from all over the world. Macau is known as a destination where provides entertainments for tourists such as theme parks, nightclubs and shopping experiences, casino. In addition, it owns superior MICE facilities to cater for business travel segments. This article will identify the communication objectives of Macau and through it to run the advertising campaign “Macau, city with full of experience” as well as using the different tools of media and promotion to promote to travel leisure and business travel tourists to achieve the objectives such enhance the general sales, create the customer’ awareness and increase more value for Macau image…

    • 1789 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    MICE Industry Analysis

    • 3625 Words
    • 15 Pages

    MICE is the new buzzword which relates to varied GIT’s and FIT’s in the international travel market. MICE tourism is the new and innovative style of business venture and is one of the quickest growing sections in the market of International business tourism. It is catering to distinct needs of businesses in the form…

    • 3625 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    The project indicates the determination of the government to make Tung Chung a complete tourist centre with well-developed transportation, accommodation, attractions. The motivation of the government is of course the economic benefits brought by tourism. It is well-known that tourism is one of the four pillars of the Hong Kong economy. In 2010, it contributed to 4.4 percent of Hong Kong’s GDP.(http://www.gov.hk/en/about/abouthk/factsheets/docs/tourism.pdf) It is not difficult to understand why the government keeps on thinking ways to boost the already vigorous tourism. However, is the local community able to share the fruits of it? Does the development of tourism bring drawbacks to the community? In the following, I will use what I have observed in Tung Chung as a case study to find out more. 119…

    • 2120 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Vip Boy

    • 889 Words
    • 4 Pages

    The number of international tourists visiting Vietnam is increasing steadily. Figures from the general Statistics Office of Vietnam (cited in Vietnam Travel 2009) show the foreign visitors to this country increase by approximately 800% in the 15 year period from 1993 to 2008 (see figure 1). The number of tourists continues to rise, especially those from Asian countries. It…

    • 889 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Hotel Marketing Plan

    • 1664 Words
    • 7 Pages

    Vietnam’s economy has grown spectacularly, expanding at an average rate of 7.5% per annum over the past decade. In 2010, foreign investors registered capital of nearly US$18.6 billion , in which the actual disbursed capital came to $11 billion. The World Bank recently ranked Vietnam at 78th in its “Doing Business Ranking 2011” project as of June 2010 . As a result of the rapid economic growth of Vietnam which is making Vietnam to be highly potential market for all the foreign investors, therefore as regards travelling in both domestic and international markets and the level of room business appears to be increasing rapidly.…

    • 1664 Words
    • 7 Pages
    Satisfactory Essays
  • Powerful Essays

    Malaysia’s continuous efforts to improve the quality of tourism services and communications play an important role in attracting foreign investors to this sector. The government’s many initiatives, which are undertaken by its official tourism promotional board Tourism Malaysia, have also resulted in tremendous growth in the industry’s supply and demand chain. Therefore, it is creating potential investment opportunities in many areas from retail and services to hospitality and travel.…

    • 4352 Words
    • 27 Pages
    Powerful Essays
  • Good Essays

    Refer to table 1, it shows that among the four countries in Indochina, Vietnam has proven to be one of the fastest growing tourist destinations in the region. Officially, the Vietnamese government opened its doors to tourists in 1987. In 1996, total tourism revenue in Vietnam exceeded US$250 million, and total tourist arrivals in 1997 were 1.6 million (Kangwaan, 1998). By becoming a member of Association of Southeast Asian Nations (ASEAN) in July 1995, Vietnam can expect more ASEAN-bound visitors.…

    • 1245 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    China Outbound

    • 3568 Words
    • 15 Pages

    This study concerns itself with outbound tourist flows from China. It is informed by the interpretive social sciences paradigm, and the research methodology is qualitative and inductive in nature. The study uses secondary data analysis and participant observation to answer the research question “How are the trends and patterns of China’s outbound international tourist flows being shaped?”…

    • 3568 Words
    • 15 Pages
    Powerful Essays
  • Better Essays

    Tourism Undersecretary for Tourism Development Daniel G. Corpuz said that along with sun and beach tourism, the industry must promote other things the Philippines has to offer: nature tourism, cultural tourism, leisure and entertainment tourism, MICE (meetings, incentives, conferencing, exhibitions) and events tourism, health and wellness tourism, retirement tourism, cruise and nautical tourism, diving and marine sports tourism, and education tourism.…

    • 2817 Words
    • 12 Pages
    Better Essays
  • Powerful Essays

    As using statistical data, I decided to show current situation today and development prospects. If to tell, generally, about the question brought up by me connected with development of advertising of tourist services, it is possible to note the following tendencies:…

    • 6860 Words
    • 24 Pages
    Powerful Essays