brand from a limited range of products—Nivea Crème‚ Milk‚ Soap‚ and Sun—to a full range of skin care and personal care products. Over time‚ these different product lines had established their own identities as “sub-brands‚” independent of and yet still connected to the Nivea Crème core brand. Given the breadth of products sold under the Nivea name‚ however‚ there had been debates in the 1990s as to how to achieve the proper synergy between the Nivea Crème core brand and the sub-brands from other product
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Bannisters‚ Zawadi Zanzibar‚ Soft Touch‚ Skin Glow‚ Skin Care‚ Afro Jell‚ Chemicola‚ Vits‚ Glacier‚ Toto‚ Chemident‚ Bendera‚ Kanga‚ Polytank‚ Polypex‚ Kifaru‚ Whiteline‚ Zimo and many others. The product mix consists of Toothpaste‚ Lotion‚ Crèmes‚ Fairness Crème‚ Petroleum jellies‚ Hair Oils & tonics‚ Pomades‚ Styling Gels‚ Squashes‚ Baking Powder‚ Soda bicarbonate‚ Sauces‚ Jams‚ Pickles‚ Mineral Water‚ Toilet soaps‚ Laundry Bars‚ Detergents‚ Oils‚ Confectioneries‚ Household Plastics‚ Industrial
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parts‚ and crème parts of both the Oreo and Market Pantry products‚ as well as their percent compositions. Brand Mass of Whole Sandwich (g) Mass of Cookie Part (g) Mass of Crème Part (g) Oreo 12.22 8.66 3.56 Market Pantry 12.05 8.83 3.22 Table 2. This table shows the percent compositions of the store-bought cookies. Brand Percent Cookie Percent Crème Oreo 12.22 8.66 Market Pantry 12.05 8.83 Calculations: mass of creme= total mass of sandwich cookie-mass of cookie part mass of creme in Oreo sandwich
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4 billion in 1995 to €3.8 billion in 2005. During the 1970s and 1980s‚ BDF’s Cosmed Division had successfully extended the NIVEA brand from a limited range of products—NIVEA Crème‚ Milk‚ Soap‚ and Sun— product lines had established their own identities as ‘sub-brands’‚ independent of and yet still connected to the NIVEA Crème core brand. Executives at NIVEA believed that growth would continue to come from product innovation. In 2004‚ Beiersdorf spent €38 million on its new and improved research and
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Its first introduced NIVEA Crème in 1912‚ and became the base of their brand and was known as the “caretaker” of skin. For most of the lifespan of NIVEA Crème it was essentially the sole competitor in the face cream market‚ and so the consumers were able to get to know the brand and develop a close relationship to the brand. It did not face competition until 1960 when another German company launched Crème 21. Although it was an identical product to NIVEA’s Crème‚ Crème 21 was backed by a large amount
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1. What are the pros and cons of the sub-brand strategy? Pros 1. Sub brand can help to advertise mother brand 2. Help to establish brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company
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home care. In the hair care division‚ the company have brands like chik shampoo‚ nyle herbal shampoo‚ meera badam‚ meera hair wash powder‚ karthika hair wash powder‚ meera herbal oil and indica hair colorant. Skin care divisions have brands like fairever‚ spinz talc‚ spinz deodorants and nyle cold cream and lotion. Home care division has only one brand that is text toilet cleaners. The company’s targeted customers for hair care brand includes girls and women in rural and semi-urban area and men
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Unit 9 – P1 The promotional mix for Cadbury Crème Egg Cadbury crème egg sponsored the London 2012 Olympic Games. They promoted their products with promotions such as an egg with yolk could give you the chance to win £1000. Cadburys crème eggs advertise their products on TV‚ in magazines and also on the radio. The target audience for Cadburys crème egg is teenagers from the ages of 13 – 19. Cadburys crème eggs use teenagers in their television advertisements to like it with their target
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INTRODUCTION TO GARNIER Garnier is an international company and is a mass market cosmetics brand of L’Oréal‚ that has aline of extensive range of beauty products. The company sells and researches upon cosmetics products that are meant for body care‚ skin care‚ hair care‚ hair color and other beauty products.Products by Garnier ensure the customers that beauty is all about "taking care of yourself".It issold in several markets around the world. EARLY HISTORY OF THE BRAND AND ITS EVOLUTION OVER
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Crème Glacée Product Crème Glacée Ice Cream Parlour will sell imported ice cream with the maximum shelf life of three days. Crème Glacée Ice Cream Parlour will sell low fat and regular yogurt and the following ice cream‚ different flavours like‚ Apple and Cinnamon‚ Apple and Cranberry‚ Vanilla‚ Chocolate‚ White Ferrero Rocher‚ Chocolate Chips‚ Maple Walnut‚ Mint Chocolate‚ Toffee Fudge‚ Hazelnut‚ Nut Nougat‚ Mocha‚ Pineapple‚ Mango‚ Orange‚ Pistachio‚ Tiramisu Strawberry Surprise‚ Blueberry
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