HTM 3205 Marketing for Hospitality and Tourism 2_2011 ASSUMPTION UNIVERSITY MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT SYLLABUS 2/2011 Course Title Prerequisites Lecturer Contact Location Course Description HTM 3205 Marketing for Hospitality and Tourism HTM 3103 Consumer behavior in Hospitality and Tourism Industry A. Supaporn Y. ‚ A. Atjima S. CL1203‚ Tel: 02-723-2126 e-mail: A. Supaporn : yodpram@hotmail.com A. Atjima
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11 Hospitality WHAT’S IT ALL ABOUT? Contents Page Hospitality information 2 Syllabus outline 3 Learning and assessment strategy 8 Learning assessment sequence 9 Video – ‘Where the bloody hell are you?’ 12 Video – ‘The Australian tourism industry’ 14 The relationship between hospitality and tourism 16 The relationship between the hospitality industry and other industries 18 Sectors of the hospitality
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HOSPTALITY AND TOURISM COURSE. Assalamualaikum and good morning to all friends. Today I want sharing to all about benefits choosing hospitality and tourism course. As we know‚ our college also have this course. This course had a 7 semester in 2 ½ years. It also concentrated in culinary art‚ catering and restaurant. Let me introduce about what a hospitality. Hospitality means the friendly reception and treatment of guest or strangers and the quality or disposition of receiving and treating guest
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DOPPLER SHIFT Doppler is the apparent change in wavelength (or frequency) of an electromagnetic or acoustic wave when there is relative movement between the transmitter (or frequency source) and the receiver. Summary RF Equation for the Two-Way (radar) case 2(VXmtr % VTgt) fXmt f Rec ’ fXmt % fD ’ fXmt % c Summary RF Equation for the One-Way (ESM) case V f f Rec ’ fXmt % fD ’ fXmt % Xmtr or Rec Xmt c Rules of Thumb for two-way signal travel (divide in half for one-way ESM signal
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narrowed down had either some sort of educational background in the hospitality field. Gretchen found that all of the candidates have strengths and weakness. Applicant number one at the first interview was a solid hit. His name was Preston Clark; Gretchen felt that he was extremely smart and very applicable for the job. She commented that Preston “knows more hospitality terminology then I do.” He is also perusing a career in hospitality at a community college near by. Preston’s professors gave him wonderful
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1. Trends in lodging industry in general 1.1. Sustainability In recent years‚ environment friendly‚ “going green” has affected many hotels in the way they are designed‚ built or refurbished and operated. The market of environmentally concerned consumers is growing and it is important to cater to their needs. (Kapiki‚ 2012) In addition‚ going green is seen as means of giving back to the community and environment as well as reducing operational cost. For example‚ 59% of respondents from a survey
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The Hospitality Management The hospitality industry supported 7.5 million USA jobs in 2011(“selectusa.commerce.gov”). It includes a broad variety of service industries that incorporate food service‚ tourism‚ and hotels (“economywatch.com”). The business depends in large part on the number of people traveling for business or pleasure. Economy has a big impact on travelers’ decisions. When individuals and corporations are doing well financially‚ they are more likely to take vacations and spend
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Hospitality management’s purpose has to do with accommodating and treating people in a way that is the most appropriate to the situation. It is one of the most growing industries and provides the employment of many. It now has attained a much higher status in society and demands high standards of work from its employees. I believe people in hospitality require: an enthusiastic attitude‚ friendly disposition‚ neat appearance‚ a willingness to work‚ confidence‚ cleanliness‚ personal hygiene‚ adaptability
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A company stratregy is always a work in progress. Discuss A company strategy is the game plan management is using to stake out a market position‚ conduct its operations‚ attract and please customers‚ compete successfully‚ and achieve the desired performance targets. It means a company strategy consist of the competitive moves and business approaches that managers are employing to compete successfully improve performance and help to grow the business through three central questions as
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Reason for High Turnover Rate of Hospitality Industry in China Abstract The hospitality industry in China is gradually developing and being matured increasingly. It is the rapid increase in the number of hotels resulted in growing demand for qualified employees. However‚ China’s hotels are facing serious human resources challenge including shortage of qualified staff‚ high-staff turnover‚ and the unwillingness of university graduates to enter the industry. Specially‚ the high turnover rate of
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