CONTENTS 1. INTRODUCTION 2. LITERATURE REVIEW 3. RATIONALE OF THE STUDY 4. OBJECTIVEOF THE STUDY 5. METHODOLOGY 6.1 THE STUDY 6.2 THE SAMPLE 6.3 TOOLS FOR DATA COLLECTION 6.4 TOOLS FOR DATA ANALYSIS 6. REFRENCE INTRODUCTION In nowadays competitive environment the role of packaging has changed due to increasing self-service and changing consumers’ lifestyle. Firms’ interest in packaging as a tool of sales promotion is growing increasingly
Premium Packaging Marketing Unit load
The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
Premium Brand Procter & Gamble Laundry detergent
4 PERSONALITY PROFILES – Owl‚ Dove‚ Eagle & Peacock The Analytical The Analytical is polite but reserved‚ logical‚ fact- and task-oriented. This person’s focus is on precision and perfection. Other strengths include persistence‚ diligence‚ caution‚ and a systematic approach. Weaknesses involve being withdrawn‚ boring‚ quiet‚ reclusive‚ and even sullen at times. If he or she seems indecisive‚ it’s because of a need to assess all the data. Perfectionism can be a fault if the Analytical
Premium
unattainable image of beauty in the media and Dove is helping to remind women they are beautiful in their own way. Dove also helps young girls build better self-esteems with their self-esteem fund. The Campaign funds resources that educate young women on being positive about their bodies‚ and also uses “real women” in their advertisements. The women we see in today’s media images are so airbrushed and touched up the beauty they represent is unattainable. The Dove Campaign for Real Beauty shows in their
Premium
Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according to the benefits they provide. Mostly consisting of three kinds of shampoos cosmetic
Premium Brand Unilever Marketing
(67%) Website www.hul.co.in Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged
Premium Unilever
brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store network to retail these brands c) Communication strategy: Like HUL‚ these brands sport Western names‚ and different communication. Essenza & Fiama‚ meant for the elite‚ have English communication‚ while Vivel & Superia use Hindi. d) Brand extensions: Selective extensions as it don’t want to confuse consumers
Premium Target market Target audience Marketing
Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚
Premium Unilever
To develop a successful marketing strategy‚ it is important to identify the appropriate consumer segments. There are four steps you should perform to conduct the market segmentation process effectively. Step 1: Identify segmented markets The first step of the market segmentation process is to identify the segmented markets. It is important to select the segmenting strategy that most accurately categorizes consumers according to your product or service. For example‚ suppose that your company
Premium Marketing
Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation Recommendation Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer 20 distinct categories – Home and personal care products‚ food and beverages. HLL – HUL 100 factories – India
Premium Marketing