Q2(a) Scoot is a budget airline that provides regular medium to long haul flight at half cost as compared to existing full service carrier. There are limited budget air carriers compeititors for long haul market die to high operating cost and this makes Scoot uniqiue. Scoot airline‚ a subsidiary of Singapore Airlines‚ meets the needs of Middle Class travellers flying regularly on medium to long haul journey. The passenger customises their travel needs‚ paying only the required amenities (e.g
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Assignment Advanced Diploma in Business Management Batch No.: ABMD211476B Submission date: Lecturer: John Neo Assignment Topic 1. Evaluate the strategic choice that Quantas has both a theoretical and practical perspective‚ and examine how these choices affect human resource planning. 2. If you were in a position to advise Alan Joyce‚ what would you recommend he does to maintain the commitment of the employees and implement HR planning? Explain your answer recommendation. Student Name
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118 Part Two Understanding the Marketplace and Consumers VIDEO TOMS Shoes Case on how TOMS executes its strategy within the constantly changing marketing environment. After viewing the video featuring TOMS Shoes‚ answer the following questions about the marketing environment: What trends in the marketing environment have contributed to the success of TOMS Shoes? Did TOMS Shoes first scan the marketing environment in creating its strategy‚ or did it create its strategy and fit the strategy
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that continent. Other airlines with a business model based on SWA’s system include Canada’s WestJet‚ Malaysia’s AirAsia (the first and biggest Low-Cost in Asia)‚ Qantas’s Jetstar‚ Mexico’s Volaris and Turkey’s Pegasus Airlines. Although SWA has been a major inspiration to many other airlines‚ including Ryanair‚ AirAsia and Jetstar‚ the management strategies differ significantly from those of SWA‚ where its competitive strategy combines high level of employee and aircraft productivity with low unit
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Table of Contents Introduction 3 Company Background 3 Scoot 3 Products and Offerings 4 Why Scoot? 5 Critical Analysis 5 External Environment - PESTEL 5 Political 6 Economic 6 Social 7 Technological 7 Environmental 7 Legal 8 Industry Analysis - Porter’s Five Forces 8 Bargaining Power of Customers 9 Bargaining Power of Suppliers 9 Intensity of Competition 10 Threat of New Entrants 10 Threat of Substitutes 10 Internal Analysis 11 Resource Based View 11 Competitor Analysis 12 SWOT Analysis 12 Conclusion
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Five Forces Model of Airline Industry Five Forces model of Airline Industry Air travel has changed the way people live and experience the world today. The airline industry is a strategic sector that plays a fundamental role in the globalization of other industries since it promotes tourism‚ world trade‚ foreign investment and‚ therefore‚ leads to economic growth. However‚ all airlines within the industry operate in a highly dynamic environment where various legal‚ social‚ technological and economic
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The Asian passenger air transport marketplace will stable and growing rapidly. The latest Airbus Global Market Forecast (GMF)‚ released in December 2010‚ shows that key drivers for the marketplace are the replacement of aircraft for newer more eco-efficient models in mature markets‚ dynamic growth in new emerging markets‚ the further growth of low-cost carriers – particularly in Asia-Pacific and Europe‚ further market liberalisation and capacity growth on existing routes. In 2010‚ views on
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Early years Born in Kuala Lumpur to a Goan father and Malacca Portuguese mother‚ Dato’ Sri Tony Fernandes is the son of the late Stephen Edward Fernandes‚ and Ena Dorothy Fernandez. When he was young‚ he used to follow his mother‚ a businesswoman‚ to Tupperware dealer parties and conventions. He was educated at Epsom College 1977-83 and then graduated from the London School of Economics in 1987. He worked very briefly with Virgin Atlantic as an auditor‚ subsequently becoming the financial controller
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is also very accessible Disadvantage : results might not be up to date and it may also be bias 2. Who are their main competitors? Qantas main competitor would be other well known Australian Airlines such as Virgin Airlines‚ Regional Express‚ JetStar‚ etc. 3. Identify‚ explain and outline what type of information each secondary data source could provide. (select no more than 3 specific sources). Secondary data includes things such as Government data‚ airline magazines and reported interviews
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Airlines Corporation was born with the gathering of 20 aviation enterprises and the airline itself as the core business. On 20th October 2002‚ Vietnam Airlines introduced the new logo of the Golden Lotus. For 15 years of development with an average annual growth rate of over 10 percent (except 1997 when the Asian financial crisis broke out)‚ the national flag carrier has marked an obvious advance to become a major competitor in the Asian aviation market‚ owning a modern fleet of Airbus and Boeing planes
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