Use a variety of sources for the collection of data‚ both primary and secondary (1) (a) Prepare and implement a plan for the collection of primary and secondary data for a given business problem (b) Describe and justify the survey methodology and frame used (c) Develop and use a questionnaire and justify its design for a particular purpose (2) Apply a range of techniques to analyze data effectively for business purposes (a) Create information for decision making by summarizing data using
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QUESTIONNAIRE We are three students pursuing a Bachelor’s in Business Administration. You are kindly asked to complete this survey in order for us to gather information for an audit on Consumer Behaviour pertaining to the KFC located at the corner of Park Street and Frederick Street. It will take approximately 5-7 minutes to complete. The survey is anonymous and participation is voluntary. Please circle your answer. 1. Gender: Male Female 2. Age: 19 & under
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5.0 Market Analysis 5.1 Market Trends Fast food culture has become a way of life or trend in the world. Malaysian adults eat at take-away restaurants around 98 percent. Philippine‚ Taiwan and Malaysia have the highest percentage of fast food restaurant consumers in the world compare to America which count 97 percent (ACNielsen‚ 2005). This is due to the busy life styles and ease of access of variety of fast food restaurant. Consumers have been spending less of their budgets on the grocery store
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As mentioned above‚ there are a few major competitors in the fast-food industryin India for KFC‚ namely McDonald’s‚ Pizza Hut‚ Domino’s and Subway. The substitute products‚ in this case‚ would be burgers‚ pizza‚ and sandwiches. Though they arecompetitors‚ their primary products differ greatly from each other‚ in that they sell‚chicken‚ burgers and fries‚ pizzas‚ and sandwiches‚ respectively. TraditionalIndian dining‚ home-cooked meals‚ and grocery stores with ready-to-eat foods are alsosubstitutes
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Term paper on: Service strategy of KFC Subject code: MKT 412 Section: 01 PREPARED FOR: SSM Sadrul Huda (SH) Assistant Professor Department of Business Administration East West University. PREPARED BY: Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300 Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id:
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encouraged my passion for research and my new ideas and guided me though my research project and always taking time with me to answer my questions on daily basis. It is an honour to pursue my studies under her supervision. I would also like to thank KFC and other Fried Chicken Chain Management who allowed me to survey their employees for my data collection process. I would also like to thank all the employees and the participants that shared their information for this research project. I also owe
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one‚ KFC‚ and an unsuccessful one‚ Mochachos’ Chicken Villages and we can see how applying quality relates to some business functions. 1. Business Image or Public Relations Function The main objective of the PR function is to present a good impression of the business because customers associate the business image with the product. So the KFC chicken with the secret recipe is what the customers see as the company. If they are happy with the chicken they are happy with the company‚ KFC as a
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Pizza Hut‚ the first International Chain Restaurant in Bangladesh‚ and went on to sign the contract to become the franchisee of Kentucky Fried Chicken (KFC) in the year 2006. Both Pizza Hut and KFC are subsidiaries of the world’s largest restaurant company Yum! Restaurants International. In a span of ten years‚ TFL has opened 5 Pizza Hut and 11 KFC outlets so far throughout the country. Pizza Hut Franchise Information • Initial Franchise Fee: $25‚000 • Total Investment: $1.3M to $3M
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MCDONALD & COMPETITOR KFC Introducing McDonalds and Its Direct Competitor KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like hamburgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine. Brief History Of Mcdonalds
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International business Assignment#2 Multinational companies KFC & MCDONALDS Submitted to Prof. Amna Majeed Submitted by MC4 Sikandar iftikhar batth l4f11mcom0004 Samia fazal l4f11mcom0005 Nzaia tabassum l4f11mcom0006 Asma jadoon l4f11mcom0013
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