INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing a product with
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Vaal University of Technology Faculty of Engineering and Technology Department Electronic Engineering Study / Lecturer guide Digital Communication II EADOM2B index 1 Word of welcome 1 2 Qualification information 2 3 Subject / Module information 3 4 Learning material / Textbook 3 5 Assessment 4 6 How to study 4 7 Time schedule 4 8 Syllabus - Chapter outline‚ Chapter outcomes & due/completion dates 5 1 Word of Welcome The Department of Electronic Engineering welcomes
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it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement
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STRATEGIC BRAND MANAGEMENT INDIVIDUAL PROJECT : CONTENTS INTRODUCTION 3 BRAND ANALYSIS 4 1.1. Brand and/or organizational values 4 1.1.1. The umbrella brand 5 2.1. Brand/company heritage 6 3.1. Brand and/or company strengths and weaknesses 7 3.1.1. Strengths 7 3.1.2. Weaknesses 8 4.1. Analysis of competition 8 REFERENCES 10 INTRODUCTION Throughout this paper‚ we will try to introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating
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The Strong Man “A relationship is like standing on wet cement. The longer you stand‚ the more difficult is to leave.” This means that it is hard to leave someone that you have been spending most of your life with‚ especially someone that you have shared almost everything with. This quote fits very well with the problem for one of the main characters in the story “the Strong Man” “The Strong Man” by George Garrett takes place in Pisa in Italy. The story is about a woman and her husband Harry. They
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Digital Literacy ENG122: English Composition II Angela Temple January 20‚ 2014 In today’s world it is a requirement to be digitally literate in order to be able to function in a capacity that enables one to be more successful whether it is at home‚ school‚ at our jobs or even looking for a job. Over the last few decades our environment has evolved into a digital environment. Being or becoming digitally literate is essential in being successful in this digital environment
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communications play a very big role in creating a strong brand identity. A brand is more than just that‚ a brand is almost like a person; it holds certain characteristics‚ values and personality traits. Combining all these aspects allows a brand to communicate with their consumers‚ which creates a strong relationship between the two parties. Brands have to communicate a certain message to reach their consumers and get them on-board with the brand‚ they communicate their messages using the following
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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to analyze the digital camera industry in UK and to develop some strategies of promoting sales of digital cameras. The research draws attention to the fact that the external environment shows a good opportunity for organizations to promote sales of digital camera from the following perspectives: the economy in UK has recovered gradually; the improved technology makes digital camera increasingly easier to operate; and the barriers for the new entrants help the existing major digital camera companies
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Digital Forensics Introduction Breaches of data‚ attacks through hacking‚ viruses‚ as well as insider threats‚ are some of the main security concerns that a majority of organizations has to face regularly. Though most of these organizations have implemented many of the standard security measures‚ such as firewalls and software to detect any unauthorized intrusion‚ the use of computer forensics has been growing in popularity‚ especially in regards to the internal audit industry. Yet‚ despite
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