'Tasty Pastry' Market Plan
Introduction
This report is about designing a Marketing Proposal for a small business called ‘Tasty Pastries’. The Marketing Proposal incorporates essential Marketing Processes, required to ensure success in the business. This includes Marketing Objectives, Financial Objectives and Marketing Strategies with different models embedded in it. In addition some action plans will be examined.
Executive Summary
This is about an introduction of a new and relatively small business called ‘Tasty Pastries’, in the busy area of Ealing community in the heart of West London.
The company will be sharing the space with an established news agent, at the Ealing Broadway underground station. The business aims at offering a range of mouth-watering pastries, together with a selection of beverages to specific consumers in the Ealing community. Though, starting on a very small scale this summer, we intend to earn high profits over a period of time with concentration on our targeted consumers.
‘Tasty Pastries’:
Marketing objective: creating awareness amongst the people in the Ealing community.
Financial objective: to break-even after a 1 year also aiming at a gross profit margin of 4-5 per- cent by the end of the 2nd year.
Societal objective: using recycled material in product packaging.
The company strengths are: cost-effective production, good pricing, great value for money and family recipe. Weaknesses: limited resources, lack of awareness and limited space. Opportunities: increase in demand for pastries- better awareness and at its major treats: the weather condition and sporadic closure of underground station.
Background situation
Ealing can be found in the heart of West London. The Ealing community belongs to the Ealing borough which is ranked, the third largest boroughs in London. The Ealing borough is home to about 320.000 people and the Ealing community is home to about 13,300
This report is about designing a Marketing Proposal for a small business called ‘Tasty Pastries’. The Marketing Proposal incorporates essential Marketing Processes, required to ensure success in the business. This includes Marketing Objectives, Financial Objectives and Marketing Strategies with different models embedded in it. In addition some action plans will be examined.
Executive Summary
This is about an introduction of a new and relatively small business called ‘Tasty Pastries’, in the busy area of Ealing community in the heart of West London.
The company will be sharing the space with an established news agent, at the Ealing Broadway underground station. The business aims at offering a range of mouth-watering pastries, together with a selection of beverages to specific consumers in the Ealing community. Though, starting on a very small scale this summer, we intend to earn high profits over a period of time with concentration on our targeted consumers.
‘Tasty Pastries’:
Marketing objective: creating awareness amongst the people in the Ealing community.
Financial objective: to break-even after a 1 year also aiming at a gross profit margin of 4-5 per- cent by the end of the 2nd year.
Societal objective: using recycled material in product packaging.
The company strengths are: cost-effective production, good pricing, great value for money and family recipe. Weaknesses: limited resources, lack of awareness and limited space. Opportunities: increase in demand for pastries- better awareness and at its major treats: the weather condition and sporadic closure of underground station.
Background situation
Ealing can be found in the heart of West London. The Ealing community belongs to the Ealing borough which is ranked, the third largest boroughs in London. The Ealing borough is home to about 320.000 people and the Ealing community is home to about 13,300