CAF: Africa Cup of Nations Football Tournament
Zimbabwe as an African country is capable of compering the African Cup of Nations as the nation have multiple facilities which match the minimum FIFA requirements as well as other social amenities and infrastructural developments to host and compliment an event of this magnitude such that little upgrading will be necessary to impose perfect event environment. Accessibility by air is not an issue in Zimbabwe as we have the functional Harare International Airport among others.
An event is a public assembly for the purpose of collaboration, education, marketing, leisure, sports and recreation or reunion. For an event to be successful it has to be well planned and coordinated. According to (Wikipedia 2012), an event planning is the process of organising a festival for ceremonies, parties or conventions. Event planning includes budgeting establishing dates, selecting and reserving event sites acquiring permits and coordinating transport and parking. Also includes some or all of the following depending on the event, developing the theme or motive for the event, organising speakers and alternative speakers, coordinating location, support such as electricity and other utilities, decorations, furniture, security, catering and risk management plans.
EVENT DESCRIPTION
CAF AFRICA CUP OF NATIONS FOOTBALL TOURNAMENT
EVENT THEME
Celebrating African talents, feel it! It is here.
OBJECTIVES
To uplift African football talents through sport-
To create a harmonised environment for national and international healing, political integration and unity through football
To provide an evaluative platform for the developments of sports tourism and event management around the globe
To be leaders in event management as well setting benchmarks for future football tournaments to hosting societies.
TARGET MARKET
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is
An event is a public assembly for the purpose of collaboration, education, marketing, leisure, sports and recreation or reunion. For an event to be successful it has to be well planned and coordinated. According to (Wikipedia 2012), an event planning is the process of organising a festival for ceremonies, parties or conventions. Event planning includes budgeting establishing dates, selecting and reserving event sites acquiring permits and coordinating transport and parking. Also includes some or all of the following depending on the event, developing the theme or motive for the event, organising speakers and alternative speakers, coordinating location, support such as electricity and other utilities, decorations, furniture, security, catering and risk management plans.
EVENT DESCRIPTION
CAF AFRICA CUP OF NATIONS FOOTBALL TOURNAMENT
EVENT THEME
Celebrating African talents, feel it! It is here.
OBJECTIVES
To uplift African football talents through sport-
To create a harmonised environment for national and international healing, political integration and unity through football
To provide an evaluative platform for the developments of sports tourism and event management around the globe
To be leaders in event management as well setting benchmarks for future football tournaments to hosting societies.
TARGET MARKET
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is
References: 1. Getz, (2010). Events Studies Theory, Research and Policy for Planning Events, Oxford, UK, Butterworth, Heinemann. 2. Bowdin G, Allen J, O’Toole, W Harris and McDonnel,I(2011) Events Management, Butterworth Heinemann 3. www.wikipedia .com 4. Tassiopoulos, D (Ed), (2010). Event Management: A Developmental and Managerial Approach. Juta & Co Ltd: South Africa. 5. Risk Management (ISO 31000) 6. Ader Jones (2009) 3rd edition. Sports In Tourism. Butterworth. Heinemann: USA