Changing Advertisemnt Trends
COMMUNICATION ASSESSMENT FILE
Topic:-
CHANGING TRENDS- NEW AGE ADVERTISING
CHANGING TRENDS- NEW AGE ADVERTISING
Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards.
But the trends in advertising are changing over time. The competition is going tough day by day. Thus, marketers are trying to find out more effective ways to reach the target audience. But these changes have not occurred suddenly. There is a continuous growth in advertising trends with the passing time. While some old trends have been modified some new trends have evolved.
The old advertising trends indicate a very simple equation i.e. more people=more sale. In the previous years the marketers were concerned about reaching more target audience.
Advertising is changing its avatar. It can no longer run on the good old `buy my product' themes. Advertising is dead, `advertainment'" is the new mantra.
People who are sceptical about the future of advertising in India and predict its demise do not take into consideration that enterprises have a need to communicate with the public. Hence Advertising will continue to be a tool of communication.
Across time, we have been witness to big changes in advertising, from merely communicating a product or service, to highly sophisticated multi-dimensional and multi-channel strategies, and always with the same goal. Across time, we have seen a huge evolution of techniques and trends, products, strategies, media… The authentic “next big thing” comes with the advent of the Internet.
Advertising is a very powerful business. All by itself, advertising
Topic:-
CHANGING TRENDS- NEW AGE ADVERTISING
CHANGING TRENDS- NEW AGE ADVERTISING
Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards.
But the trends in advertising are changing over time. The competition is going tough day by day. Thus, marketers are trying to find out more effective ways to reach the target audience. But these changes have not occurred suddenly. There is a continuous growth in advertising trends with the passing time. While some old trends have been modified some new trends have evolved.
The old advertising trends indicate a very simple equation i.e. more people=more sale. In the previous years the marketers were concerned about reaching more target audience.
Advertising is changing its avatar. It can no longer run on the good old `buy my product' themes. Advertising is dead, `advertainment'" is the new mantra.
People who are sceptical about the future of advertising in India and predict its demise do not take into consideration that enterprises have a need to communicate with the public. Hence Advertising will continue to be a tool of communication.
Across time, we have been witness to big changes in advertising, from merely communicating a product or service, to highly sophisticated multi-dimensional and multi-channel strategies, and always with the same goal. Across time, we have seen a huge evolution of techniques and trends, products, strategies, media… The authentic “next big thing” comes with the advent of the Internet.
Advertising is a very powerful business. All by itself, advertising