Doritos Commercial Analysis
Super Bowl and Marketing
The Super Bowl, the National Football League’s (NFL) final game, features the current year’s best teams to compete against each other to decide the National champions. What you may not be aware of is that there is actually another competition going on at the same time, except this one’s for marketers. Commercials have become something that we look forward to now as entertainment. These expectations are met by many companies as we watch, rate and judge each commercial. 36% of Americans planned to share their favorite ads after the game (Horovitz). Companies use this as an opportunity to sell their products indirectly. With marketing trending towards the online community because of our advances in technology, social …show more content…
With their corky sense of humor and clever commercials, they are able to grasp the audience and connect with them through comedy. By creating a happy emotion while advertising the product simultaneously, marketers can create a commercial that will dwell in the memories of the audience for a longer period of time. Placing first place in the Super Bowl Admeter, Doritos commercial was undoubtedly successful in grasping attention. In the commercial, a young kid torments his younger brother and grandmother with a bag of Doritos, whilst dwelling in his playhouse some odd feet away and above. This tormenting then leads to the grandmother pulling back the younger brother(a baby), who is attached to his bungee, and catapults him towards the elder, resulting in a slow motion, high flying snatch of the bag. The older brother, shocked at what just occurred, can only stare at his grinning grandmother and triumphant baby brother holding a chip in the air as a trophy. The commercial was beautifully put together with funny expressions and relative background music. The clear cut motive was to show what people would do for a bag of Doritos, except in a comical fashion of course. The commercial was successful because it was perfectly suited for all age groups to enjoy. Doritos was expected to release great commercials to follow in their footsteps from the previous year. It’s safe to say that they exceeded those
The Super Bowl, the National Football League’s (NFL) final game, features the current year’s best teams to compete against each other to decide the National champions. What you may not be aware of is that there is actually another competition going on at the same time, except this one’s for marketers. Commercials have become something that we look forward to now as entertainment. These expectations are met by many companies as we watch, rate and judge each commercial. 36% of Americans planned to share their favorite ads after the game (Horovitz). Companies use this as an opportunity to sell their products indirectly. With marketing trending towards the online community because of our advances in technology, social …show more content…
With their corky sense of humor and clever commercials, they are able to grasp the audience and connect with them through comedy. By creating a happy emotion while advertising the product simultaneously, marketers can create a commercial that will dwell in the memories of the audience for a longer period of time. Placing first place in the Super Bowl Admeter, Doritos commercial was undoubtedly successful in grasping attention. In the commercial, a young kid torments his younger brother and grandmother with a bag of Doritos, whilst dwelling in his playhouse some odd feet away and above. This tormenting then leads to the grandmother pulling back the younger brother(a baby), who is attached to his bungee, and catapults him towards the elder, resulting in a slow motion, high flying snatch of the bag. The older brother, shocked at what just occurred, can only stare at his grinning grandmother and triumphant baby brother holding a chip in the air as a trophy. The commercial was beautifully put together with funny expressions and relative background music. The clear cut motive was to show what people would do for a bag of Doritos, except in a comical fashion of course. The commercial was successful because it was perfectly suited for all age groups to enjoy. Doritos was expected to release great commercials to follow in their footsteps from the previous year. It’s safe to say that they exceeded those