Essay on Marketing Strategies
http://www.intel.com/jobs/careers/marketing/
http://blog.hubspot.com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads.aspx
Content: The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis.
Decisions by Quarter
Quarter 1: Setup your company, evaluate market opportunities and prepare for test market.
• Determine desired image of company - Designate a company name
• Analyze market opportunities—evaluate segments, geographic markets, and potential competition - Evaluate market survey results in End User Profile
• Establish corporate goals and strategic direction - Select target segment - Establish strategic direction
• Select test markets - Open sales office
Quarter 2: Go to market to test your strategy and market assumptions.
• Create customer value—match components to benefits desired (quality function deployment (QFD)) - Design 1 or 2 brands
• Marketing strategy—evaluate tactical options and choose marketing mix - Brand price - Price promotions - Sales priority
• Develop media plan and budget—ad copy design, media selection, and ad frequency - Place advertisements in media
• Sales force management—number employed, and training - Hire salespeople assign to service or target segments - Open new sales office (optional)
Quarter 3: Evaluate test market performance and revise your strategy, become a learning organization.
• Evaluate performance - Financial performance—profitability analysis - Market performance—customer opinion of brand designs, prices, advertising, and sales force - Competitor tactics—segments targeted and selection of marketing tactics
• Revise marketing tactics as needed and continue test marketing
Quarter 4: Evaluate your position in the market
http://blog.hubspot.com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads.aspx
Content: The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis.
Decisions by Quarter
Quarter 1: Setup your company, evaluate market opportunities and prepare for test market.
• Determine desired image of company - Designate a company name
• Analyze market opportunities—evaluate segments, geographic markets, and potential competition - Evaluate market survey results in End User Profile
• Establish corporate goals and strategic direction - Select target segment - Establish strategic direction
• Select test markets - Open sales office
Quarter 2: Go to market to test your strategy and market assumptions.
• Create customer value—match components to benefits desired (quality function deployment (QFD)) - Design 1 or 2 brands
• Marketing strategy—evaluate tactical options and choose marketing mix - Brand price - Price promotions - Sales priority
• Develop media plan and budget—ad copy design, media selection, and ad frequency - Place advertisements in media
• Sales force management—number employed, and training - Hire salespeople assign to service or target segments - Open new sales office (optional)
Quarter 3: Evaluate test market performance and revise your strategy, become a learning organization.
• Evaluate performance - Financial performance—profitability analysis - Market performance—customer opinion of brand designs, prices, advertising, and sales force - Competitor tactics—segments targeted and selection of marketing tactics
• Revise marketing tactics as needed and continue test marketing
Quarter 4: Evaluate your position in the market