International Marketing (Mktg 4113)
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INTERNATIONAL MARKETING (MKTG 4113)
Spring, 2013
Sarath A. Nonis
Room: BA 402E,
Email: snonis@astate.edu
Phone: (870) 972-3430
Office Hours: Tuesday & Thursday 8:30 - 9: 30 a.m. & 10:45 - 11:45 a.m. Wednesday 9:00 – 12:00 a.m., and by appointment.
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Course Objective
The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the U.S.; and (d) knowledge of tools and practices for structuring and controlling marketing programs related to overseas business.
Specific Pedagogical Objectives
1. Gain perspectives of global marketing; how is it different from domestic marketing? 2. Theoretical foundations of international/global trade 3. Develop an understanding of international organizations and agreements and how they affect trade and global marketing decisions. 4. Develop skills in analyzing economic and non-economic (i.e., political, legal, cultural etc.) factors for identifying, evaluating, and approaching foreign marketing opportunities. 5. Become familiar with alternative schemes for segmenting the global market. 6. Develop skills in formulating product, price, distributions, and promotion strategies in the context of business outside the U.S. For example: a) Product: opportunity and need for product adaptation; b) Price: uniform pricing worldwide vs. differentiated price; c) Distribution: differences in overseas distribution arrangements, and choice and appointment of middlemen, and; d) Promotion:
INTERNATIONAL MARKETING (MKTG 4113)
Spring, 2013
Sarath A. Nonis
Room: BA 402E,
Email: snonis@astate.edu
Phone: (870) 972-3430
Office Hours: Tuesday & Thursday 8:30 - 9: 30 a.m. & 10:45 - 11:45 a.m. Wednesday 9:00 – 12:00 a.m., and by appointment.
[pic]
Course Objective
The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the U.S.; and (d) knowledge of tools and practices for structuring and controlling marketing programs related to overseas business.
Specific Pedagogical Objectives
1. Gain perspectives of global marketing; how is it different from domestic marketing? 2. Theoretical foundations of international/global trade 3. Develop an understanding of international organizations and agreements and how they affect trade and global marketing decisions. 4. Develop skills in analyzing economic and non-economic (i.e., political, legal, cultural etc.) factors for identifying, evaluating, and approaching foreign marketing opportunities. 5. Become familiar with alternative schemes for segmenting the global market. 6. Develop skills in formulating product, price, distributions, and promotion strategies in the context of business outside the U.S. For example: a) Product: opportunity and need for product adaptation; b) Price: uniform pricing worldwide vs. differentiated price; c) Distribution: differences in overseas distribution arrangements, and choice and appointment of middlemen, and; d) Promotion: