The term regulation in a media sense refers to the whole process of control or guidance, by established rules and procedures, applied by governments and other political and administrative authorities to all kinds of media activities.
Media regulation always has a potential to intervene on ongoing activities, usually for some stated "public interest" goal, but also to serve other needs in which media can contribute to.
The visual and audio media make an instant impression on the eye or ear, by the time we decide we do not want to see the image or hear the details, it is too late; the live feed or the mental picture is in our brain for better or worse. Emotions play a critical role in our lives as it it tells us how or when to react in certain circumstances, our emotional system itself may be torn apart or fragmented by a media output which may be broadcasted, this in itself may be the cry from a portion of the public for a call for more regulation upon different media bodies to act upon.
The Advertising Standards Agency is in place to ensure broadcasting adverts adhere to a system with considerable commitment uphold standards in their profession. All parts of the advertising industry (advertisers, agencies and media) have come together to commit to being legal, decent, honest and truthful in their ads.
Broadcasting advertisements can have lasting effects on its audience as they are ever present in media today; they unexpectedly come up and are hard to avoid which contributes to the need for stronger regulation as the audience is seen to have a minority of power over the matter.
Broadcasted ads are often seen as a product in which imitations occur after they have been displayed. An example of this is a KFC advert which sparked outrage due to the imitations of bad table manners, the advert displayed women in a call center consuming a KFC product, talking with their mouth full and