SWOT ANALYSIS
MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR (MGT 501)
Assignment – 1
TOPIC: SWOT Analysis done on a company.
SWOT Analysis
It’s an analytical tool, which is used for identifying and categorizing significant internal factors
(Strength, Weakness, Opportunities and Threats) of a project or business venture.
Introduction:
SWOT Analysis on Emirates Airlines.
The largest airline in the Middle East and one of the growing brands in the world,
Emirates Airlines is the subsidiary of Emirates Group. Voted as the ‘Airline of the Year in
2013’, Emirates airlines have over 50,000 employees from over 160 countries are working in this company’s different sectors around the world.
Amina Abdulla
SWOT Analysis on Emirates Airlines:
I.
Strength
II.
Independence is considered as one of the important strength, as resisting the temptation of mergers and acquisition with other airlines.
Considered as one of the largest airlines in the world.
Flights to almost all around the world including its six continents to more than 150 cities in 74 countries by operating over 3,000 flights per week.
Entering the cargo shipping.
One of the top global brands, with a fastest growth in economy without dropping 20% a year.
Provides high quality service and winning ‘Airline of the Year’ in 2013.
Diversification of Senior Management style and multi nationality staffs.
Good in managing crisis. (Eg. Economic recession in 2008/2009)
Convenient Location in the Middle East with a strong cooperate culture.
Effectively managing the needs of their target audience.
Have loyal customers.
Strong management team, brand equity and financial position.
Keeps delays and cancellation to a minimum.
Sponsors no of sports and festivals in the international market.
Market share leadership.
Advantage of hub located in Dubai, where Dubai airport and Jebel Ali airport which is the largest airport in the world and
Assignment – 1
TOPIC: SWOT Analysis done on a company.
SWOT Analysis
It’s an analytical tool, which is used for identifying and categorizing significant internal factors
(Strength, Weakness, Opportunities and Threats) of a project or business venture.
Introduction:
SWOT Analysis on Emirates Airlines.
The largest airline in the Middle East and one of the growing brands in the world,
Emirates Airlines is the subsidiary of Emirates Group. Voted as the ‘Airline of the Year in
2013’, Emirates airlines have over 50,000 employees from over 160 countries are working in this company’s different sectors around the world.
Amina Abdulla
SWOT Analysis on Emirates Airlines:
I.
Strength
II.
Independence is considered as one of the important strength, as resisting the temptation of mergers and acquisition with other airlines.
Considered as one of the largest airlines in the world.
Flights to almost all around the world including its six continents to more than 150 cities in 74 countries by operating over 3,000 flights per week.
Entering the cargo shipping.
One of the top global brands, with a fastest growth in economy without dropping 20% a year.
Provides high quality service and winning ‘Airline of the Year’ in 2013.
Diversification of Senior Management style and multi nationality staffs.
Good in managing crisis. (Eg. Economic recession in 2008/2009)
Convenient Location in the Middle East with a strong cooperate culture.
Effectively managing the needs of their target audience.
Have loyal customers.
Strong management team, brand equity and financial position.
Keeps delays and cancellation to a minimum.
Sponsors no of sports and festivals in the international market.
Market share leadership.
Advantage of hub located in Dubai, where Dubai airport and Jebel Ali airport which is the largest airport in the world and