Market Analysis of L’Oreal Product – GARNIeR Hair Care Table of Contents: 1. Project Objectives 2. Product Description 3. Hair care market analysis 3.1 Evaluation of shampoos in India 3.2 Current scenario of shampoo market 4. Study of 4P’S of Garnier Hair Care Products 4.1 Product 4.2 Price 4.3 Place 4.4 Promotion 5. SWOT Analysis 6. Conclusion 7. Recommendations Project Objectives The Objectives of the Project Report are: * To comprehensively research on one of
Premium Marketing Brand Brand management
brand name all the more appropriate PRODUCTS: Product mix of Himalaya company- A.PERSONAL CARE 1. `HAIR CARE Anti dandruff hair care | Anti-dandruff hair oil | Anti-dandruff shampoo | Protein conditioner | Protein hair cream | Protein shampoo | Anti hair loss cream | Anti hair fall hair oil | Anti hair fall shampoo | Hair detangler and conditioner | | | | | | 2. SKIN CARE Body lotions | Face pack | Face toner | Facial cleansers | Fairness | Lip care | Moisturizers | Skin nutrients
Premium Hygiene Health care Medicine
Company‚ ACNielsen’s retailing survey report‚ Dove was ranked number one in the sale volume of personal care product including shampoo‚ body wash‚ soap and face care products from 2001 to 2003 in Hong Kong.2 This survey report proves that Dove has adopted successful marketing strategies in the Hong Kong personal care market. In this essay‚ I will analyse the how Dove shampoo satisfies Hong Kong consumers’ needs and wants‚ recognize the influence of environmental forces on the marketing strategies adopted
Premium Marketing Hong Kong Hair care
2014). Compared with The Body Shop‚ Lush does not have enough type of skincare products‚ especially for man (The Body Shop‚ 2014). Different kind of skin‚ such as neutral‚ dry‚ oil and sensitive skin has different demand of skincare products. It is clear to see the special man skincare products in The Body Shop‚ but there is no special man skincare product in Lush. Furthermore‚ the color‚ design and shape have an effect on how a product looks rather than how it works‚ but except the appearance of Lush
Premium Marketing L'Oréal The Body Shop
with the great idea of launching Chik Shampoo in sachets at a low price of 50 paisa ‚ and then going on to introduce Meera‚Nyle‚Spinz‚Indica and Fairever ‚ one by one – all based on the understanding of consumer behaviour. Market Analysis: In 1983‚ when CavinKare decide to launch its first product – Chik shampoo – the shampoo market had over 20 players with the HUL being the market leader with its Clinic Plus brand that was positioned as a health shampoo. Multinational companies sold products
Premium Marketing
owned Garnier since 1965. Garnier came to India in 1992 and crafted a special place for itself in the Indian market .This is one global brand which has understood the dynamics of Indian market. Garnier came to India with its Ultra Duox range of shampoos. The brand is a mass market brand from Loreal. Loreal started its operations as a joint venture with MJ Group. Later in 1994‚ the company started its own operations. Globally L’Oreal is a company that is famous for its product innovation. Garnier
Premium Marketing
strategy of market segmentation is the Colgate-Palmolive Company Philippines‚ with their shampoo-product line specifically Palmolive Naturals and Gard Anti-Dandruff Shampoo. Market Segmentation was applied by the company because they found the need to develop new variety of products that would fill the gaps in the shampoo market due to the diverse demands of its consumers. Palmolive Naturals is the flagship-shampoo brand of the company which caters mostly to the female consumers’ hair needs. It offers
Premium Colgate-Palmolive New York City
STP Analysis On Sunsilk Submitted To: Afreen Choudhury Senior Lecturer‚ Department of Business Administration East West University Submitted By: Letter of Transmittal August 1‚ 2012 Afreen Choudhury Senior Lecturer East West University Subject: Submission of internship report Dear Madam‚ We would like to take this opportunity to thank you for the guidance and support you have provided me during
Premium Marketing
will provide ease to mothers and babies. Product mix contains baby shampoos‚ baby soaps‚ baby oils‚ baby lotions and baby powders. As we are launching a new product‚ so the first towards the product was the new product development which includes the ides generation and screening. So after completing this process we come up with the idea that we will produce a tear free baby shampoo. After analyzing the market of tear free shampoo and the demand of target market‚ we find that a dieses naming “Cradle
Premium Marketing
PANTENE SHAMPOO P&G Teacher Ms. SARA KHURRAM Fundamentals of Marketing Prepared by: Muneeb Ghouri \ Yasir Ahmed \ Khalid Ahmed \ Rehan ur Rehman BS Network Management 2012-2013 Q) Consumer Behaviours affect on PANTENE Shampoo. 1) CULTURAL Factor that was affect on consumer behavior is due to our different nature of living style in Asia Pakistan. Pantene shampoo is mostly for females‚ in our region females had long hair due to which we prefers best shampoo for our hairs
Premium Long hair Psychology Family