product. Ans:- The produce we have selected is Surf Excel. Q2. Identify the company. Ans:- The company to which Surf Excel belongs is Hindustan Unilever(HUL). Q3. Describe various product lines of the company. Ans:- a.Food Brands:- 1.Kwality walls 2.Lipton 3.Kissan 4.Annapurna 5.Bru 6.Taj Mahal 7.Brook Brond 8.Knorr 9.Modern bread b.Home care brands:- 1.Active Wheel 2.Cif 3. Domex 4
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and Colgate’s eponymous product; sales of Pepsodent plummeted. Today Pepsodent is a “value brand” marketed primarily in discount stores and retails for roughly half the price of similarly-sized tubes of Crest or of Colgate. About hindustan unilever HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with
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Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCG have a short shelf life‚ either as a result of high consumer demand
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Prof. VIVEK SWAMI prof . Avadhoot D. pol Date:- Place:- Declaration I PARTHO MUKHERJEE of MMM-1V (2009-11)‚ hereby declare that the project work STUDY OF SUPPLY CHAIN MANAGEMENT OF HUL Which has been submitted to SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION & RESEARCH; is an original work of the undersigned and has not been reproduced from any other sources and has not been submitted to any University for any other award of degree
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local and independent producers 2. Broad attack from HUL and P&G 3. Growing income levels of India can cause shift to premium segment washing powders | Competition | Competitors | 1.Ariel 2.Surf Excel 3.Tide 4.Wheel | Nirma started by Dr.Karsanbhai Patel in 1960‚ is amongst the successful Indian brand. Truly. An indigeneous company and brand that gave tough fight to the international companies like HUL‚ P&G and Henkel. HUL is a pioneer in Indian detergent market. It launched first
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Unilever Limited (HUL) sought to reach rural markets‚ they faced two hurdles. The first was size: rural markets were scattered over large areas‚ and per capita consumption rates were low. Thus‚ while the aggregate rural potential was massive‚ the potential of each of the 638‚000 scattered markets was very low. The second was reach: rural markets were not connected to urban centers and road connectivity was poor. Even when feasible‚ accessing remote markets meant additional costs. HUL found an innovative
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desire to try out such products. 1.2. Beauty and personal care becomes more gender-specific Main drivers of growth: Urban men becoming increasingly appearance-conscious‚ and looking for male-specific products. Leading companies such as ITC and HUL introduced range of male-specific bath and shower products‚ apart from the already growing range of men’s skin care products which were available so as to capitalize on the growing opportunities in this category. 1.3. New launches and promotions intensify
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candle. It marketed a new soap named Ivory that floats on water during 1880s. * Proctor & Gamble diversified its portfolio by introducing Crisco‚ a shortening made of vegetable oils rather than animal fats. Afterward they forayed into detergent‚ shampoo‚ toothpaste‚ toilet paper‚ disposable diapers etc. * They acquired many companies which help diversify their portfolio. In 1930 they acquired Thomas Hedley Co. in England which made them a global organization. Gradually they acquired Folgers Coffee
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Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
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the product information to target consumers. Here are some examples of advertisement applied to promote in Dove Company. Advertisement 1 (refer to Appendix I) This is a video advertisement. There is a woman sitting in front of the mirror by straightening and blowing her hair that try to beauty her hair outside but cause damage deep inside. After using New Dove Intense Repairs hairs shampoo that repair the heart of the hair the women able to enjoy the freedom to color‚ cur‚ straighten and tied. This
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