DIRECT MAREKTING: Direct Marketing Channels Any medium that can be used to deliver a communication to a customer can be employed in direct marketing‚ including: Email Marketing Sending marketing messages through email or Email marketing is one of the most widely used direct-marketing methods.[citation needed] One reason for email marketing’s popularity is that it is relatively inexpensive to design‚ test‚ and send an email message. It also allows marketers to deliver messages around the clock
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References: American Peanut Sheller’s Association. What is the history/origin of peanuts. Retrieved June 26‚ 2005‚ from http: //www.peanut-shellers. org/index files/History. Jaworski‚ S. (2005). Peanut butter cookies. Retrieved June 26‚ 2005‚ from http://www.joyofbaking.comlPeanutButterCookies.html Peanut Advisory Board. PeanutButterLovers.com. Retrieved June 26‚ 2005‚ from http://www.peanutbutter1overs.com/index.html
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Hill‚ C.W.L. (1991). Managerial risk taking in diversi®ed ®rms: an evolutionary perspective. Organization Science‚ 2‚ 296±314. Jaeger‚ A. M.‚ & Baliga‚ B. R. (1985). Control systems and strategic adaptation: lessons from the Japanese experience. Jaworski‚ B. L.‚ & Young‚ S. M. (1992). Dysfunctional behavior and management control: an empirical study of Lang®eld-Smith‚ K. (1997). Management control systems and strategy: a critical review Laverty‚ K. J. (1996). Economic short-termism: the debate‚ unresolved
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2001. The HR scorecard. Harvard Business School Press‚ 156. 16. Person‚ R. 2009. Balanced scorecards & operational dashboards with microsoft excel 17. Charan‚ R. 2001. What the CEO wants you to know. Crown Business‚ 12. 19. Senge‚ P.‚ Scharmer‚ O.‚ Jaworski‚ J.‚ Flowers‚ B. 2005. Presence. 20. Boyatzis‚ R.‚ Smith‚ M.‚ Blaize‚ N. 2006. Developing sustainable leaders through coaching and compassion 22. Goldsmith; M.‚ Lyons‚ L. 2006. Coaching for leadership. Pfeiffer‚ 110-111. 23. Niven‚ P. 2006. Balanced
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competitive advantages of Nations.” Harvard Business Review Priddle A Pries‚ Ludger‚ 2001. “The dialectics of automobile assemblers and suppliers restructuring and globalization of the German “Big Three”.” Universitat Des Saarlangdes. Allemagne. Rayport‚ Jeffry F. and Sviokla‚ John J. “Exploiting the virtual value chain.” The Mckinsey Quarterly. No. 1. 1996. pp26-28. Rumelt‚ R. 2011. “The perils of bad strategy” McKinsey Quarterly Sankar T Slack‚ N. and Lewis M. 2008. “Operations Strategy; 2nd Edition”
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checklist. In M. J. Polonsky & A. T. Mintu-Wimsatt (Eds.)‚ Environmental marketing: Strategies‚ practice‚ theory and research (pp. 199-223). New York: Haworth. Porter‚ M. (1991‚ April). America ’s green strategy. Scientific American‚ 264(4)‚ 168. Rayport‚ J. F.‚ & Lodge‚ G. C. (1990‚ November 26). Fed a line‚ Ronald goes green. Los Angeles Times‚ p. B5. Reed‚ S. (1991‚ April 15). Environmentalist Fred Krupp helps crush the ubiquitous fast-food clamshell. People‚ 35(14)‚ 61-63. Reinhardt‚ F. (1992)
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1. INTRODUCTION 1.1 Background of the Study Corporate social responsibility (CSR) initiatives are becoming increasingly important for organisations to succeed themselves in the business world (Visser‚ 2010). European Commission (2011) defines CSR as “the responsibility of enterprises for their impacts on society". However‚ it should be noted that the CSR definition remains elusive (Jamali‚ 2007). According to Porter’s generic theory‚ organisations may establish competitive advantages through differentiation
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Integrated marketing communications in U.S. advertising agencies: An exploratory study Author: Schultz‚ Don E; Kitchen‚ Philip J Source: Journal of Advertising Research v37n5‚ (Sep/Oct 1997): p.7-18 (Length: 12 pages) ISSN: 0021-8499 Number: 01552524 Copyright: Copyright Advertising Research Foundation 1997 Schultz‚ Don E‚ Philip J. Kitchen‚ "Integrated marketing communications in U.S. advertising agencies: An exploratory study‚" Journal of Advertising Research‚ vol.37‚ no.5‚ Sep/Oct 1997‚ pp
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’s Consequences: International Differences in Work-Related Values Hofstede‚ Geert (1983)‚ "The Cultural Relativity of Organizational Practices and Theories‚" Journal of International Business Studies‚ 14 (Fall)‚ 75-90. Kohli‚ Ajay K.‚ Bernard J. Jaworski‚ and Ajith Kumar (1993)‚ "MARKOR: A Measure of Market Orientation‚" Journal of Marketing Research‚ v30 n4 (November) 467-477. Kolde‚ E.J. 1968. International Business Enterprise Englewood Cliffs‚ Prentice-Hall NewJersey. Kotler‚ Philip (1984)‚ Marketing
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CONTENTS Introduction Evaluation of Tourism Research Tourism Research Overview 1. Critical Tourism Theory * The Concept of Critical Tourism Theory * Critical Tourism Theory and Data base 2. Qualitative Research * Data Collection Techniques in Qualitative Research * Interview * Observation * Focus Groups * Customer feedback card * Data Analysis in Qualitative Research Limitation 3. Quantitative Research * Data Collection Techniques
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