Business Plan
1891 Ribersol Blvd.
Boerne, Michigan 43120
Staff at BusinessandMarketingPlans.com
This business plan secured $350,000 to help launch the first and "finest" sports bar in one of the fastest-growing areas in an upscale community. "Wow!" is one of the defining statements made by the banker who reviewed the well-researched, detailed plan, presented by a veteran restaurateur and a former law enforcement officer.
EXECUTIVE SUMMARY
Market Analysis
The Stone Oak Sports Bar & Grille will provide quality food in a quality atmosphere, along with excellent service, to become the first and finest sports bar in our area. The Stone Oak Sports Bar & Grille has been established out of a need to fill a niche in the Boerne, Michigan, market. Currently, there are no major chain restaurants located within one mile of our proposed location and there are only three bar licenses, like the one our restaurant has, in Boerne giving us a solid competitive advantage.
The Stone Oak Sports Bar & Grille does anticipate competition emerging in this area to meet demand. However, we hope to solidly establish ourselves in this market in a position of dominance by serving the best in food and entertainment. Furthermore, our strategic alliance with Nick Parro's Pizza will be vital to our success. Utilizing this cross promotion will give our restaurant a competitive advantage.
Today, Boerne is one of Michigan's fastest-growing cities, and is blossoming into a meticulously planned municipality. The population has mushroomed from 10,737 in 1995 to an estimated 96,000 today, with a new home completed almost every hour.
Commercial development is booming, as well, boosting sales tax revenues from $3.3 million in fiscal year 1996–97 to an estimated $23.3 million in 2003–04. The state's largest Wal-Mart Super Center, a sizeable Home Depot, Lowe's Home Improvement Center and Target are the anchor tenants of two power retail developments strategically situated at the intersection of the city's two main
Boerne, Michigan 43120
Staff at BusinessandMarketingPlans.com
This business plan secured $350,000 to help launch the first and "finest" sports bar in one of the fastest-growing areas in an upscale community. "Wow!" is one of the defining statements made by the banker who reviewed the well-researched, detailed plan, presented by a veteran restaurateur and a former law enforcement officer.
EXECUTIVE SUMMARY
Market Analysis
The Stone Oak Sports Bar & Grille will provide quality food in a quality atmosphere, along with excellent service, to become the first and finest sports bar in our area. The Stone Oak Sports Bar & Grille has been established out of a need to fill a niche in the Boerne, Michigan, market. Currently, there are no major chain restaurants located within one mile of our proposed location and there are only three bar licenses, like the one our restaurant has, in Boerne giving us a solid competitive advantage.
The Stone Oak Sports Bar & Grille does anticipate competition emerging in this area to meet demand. However, we hope to solidly establish ourselves in this market in a position of dominance by serving the best in food and entertainment. Furthermore, our strategic alliance with Nick Parro's Pizza will be vital to our success. Utilizing this cross promotion will give our restaurant a competitive advantage.
Today, Boerne is one of Michigan's fastest-growing cities, and is blossoming into a meticulously planned municipality. The population has mushroomed from 10,737 in 1995 to an estimated 96,000 today, with a new home completed almost every hour.
Commercial development is booming, as well, boosting sales tax revenues from $3.3 million in fiscal year 1996–97 to an estimated $23.3 million in 2003–04. The state's largest Wal-Mart Super Center, a sizeable Home Depot, Lowe's Home Improvement Center and Target are the anchor tenants of two power retail developments strategically situated at the intersection of the city's two main