"Effects of sales promotion on brand loyalty a case study of globacom nigeria limited" Essays and Research Papers

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    Executive Summary Delfa has recently lost a contract with a large international customer which has increased capacity and significantly impacted revenue. In addition‚ the Canadian economy is slumping which has had a positive impact on production costs but the market for printed materials is shrinking. In order to mitigate the financial impact of the lost business and ensure that the bank covenant is met so that it does not demand repayment of the loan and mortgage‚ several alternatives

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    How to double sales of your online store? Read this article to learn how! What can I do with abandoned shopping carts in my online stores? If I would receive a single Euro every time a client or LinkedIn reader asks me that‚ I would spend a nice‚ long vacation in Hawaii with my loved one every two years. Of course‚ I try to answer that question every single time‚ but most of the actions taken to improve the situation just seem to take too many resources from their development. That is of course

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    Customer Loyalty

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    A STUDY ON CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase‚ frequency of purchase‚ wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy‚ Gemmel & Dierdonck‚ 2003). Statement of the problem: To Study on Customer Loyalty

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    samsung customer loyalty

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    Social Sciences (IJFPSS) ISSN:2231-9484 IJFPSS‚ Vol 3‚ No.4‚ pp. 63-70 ‚Dec ‚ 2013 DOI:10.14331/ijfpss.2013.330037 http://dx.doi.org/10.14331/ijfpss.2013.330037 S. Khani The Relationship of Appliance Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty and Brand Equity in the Mobile Phone Industry Sajad Khani*1‚ Seyyed Mahdi Imanikhah2‚ Hamed Gheysari3‚ Seyyed Saadat Kamali4‚ Tahereh Ghorbanzadeh5 1 Faculty of Management‚ Allameh Tabatabaei University‚ Tehran‚ Iran 2 Faculty of Management

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    Larson in Nigeria

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    Larson flew to Kano‚ Nigeria‚ to begin a two-year term in an agricultural ministry in the Kano area. He returned to the United States in 1981 and enrolled in the Interdisciplinary track of Wheaton Graduate School. In June 1982 he returned to Nigeria under SIM‚ where he planned to complete his graduate degree while continuing mission work. In August 1984‚ Larson returned to Wheaton College Graduate School and received an M.A. in 1986. Larson established a joint venture in Nigeria in 1994‚ with local

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    certify that this dissertation “online vehicles system sale “has been under my supervision and has been submitted with my approval. Signature………………………………………………………………… Mr. Jatin Uppadhyay DECLARATION We‚ MURAYIRE KABERA Vedaste and NABAYO Adrien‚ hereby declare that this dissertation entitled “The Online Vehicles System Sale” is our own work and has never been presented anywhere

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    Customer loyalty programs

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    Abstract Customer loyalty programs are the currently used methods by companies to increase their revenues and customer relationship as they act as value sharing tools to improve the customer’s perception of the organization. This method is used because to every organization‚ loyal customers are treated more precious than the company assets. To retain these customers‚ companies implement several strategies and techniques. To study the influence and impact of these programme on the customers

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    Poverty in Nigeria

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    serious challenge to governments in Nigeria. Its effects‚ which include lack and deprivation in the basic necessities of life‚ are worrisome. Apart from inducing lack of certain capabilities‚ such as that of being able to participate with dignity in societal endeavours‚ poverty has earned recognition due to its damaging effects on the affairs of humanity at the local‚ national and international levels. Indeed‚ poverty is a snare. Among the committee of nations‚ Nigeria has been described as poor. Even

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    on advertising and redirect it into sales promotions‚ direct mail‚ public relations and other forms of marketing communications. Advertising is not an expensive but‚ rather‚ is a strategic activity which should be regarded as an investment in the product or brand. Reducing advertising spend may yield short-term savings but may well lead to long-term loss of market share. In the late 1970s Adidas cut advertising spend on its sports shoes and found that the brand was not strong enough to maintain market

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    Case Study Brand Jordan: Selling a Legend Introduction March 2006 – Larry Miller‚ President of The Jordan Brand‚ finally had a few moments to relax. He sat in his office in the Jerry Rice Building at the Nike World Campus in Beaverton‚ Oregon‚ taking in the late afternoon sun. The latest advertising campaign was a success and sales were at an all-time high. But Miller knew that now was the time to plan for tomorrow’s success. He turned to the briefs on his desk‚ which contained various recommendations

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