03/27/2013 How They Lure Us In Advertisers use many different ways of selling products to us; they tug on our deep-lying desires‚ the things that we yearn for; advertisers know this and they live on flirting with this concept and that is how the money is made and how we end up with shelves full of products that we probably don’t even need. Jib Fowles describes in his article fifteen ways advertisers appeal to their audience; how
Premium Appeal Marketing Advertising
contribute to the goals of the company and its marketing objectives. FMCG INDUSTRY OF HUL IN INDIA FMCG came into in existence in 1888 when Sun Light soap was firstly seen at KOLKATA harbor. It was made by Lever brothers in England. After that in 1895 Lifebuoy and after that Lux‚ Pears and Vim bar Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in late June 2007 as HUL)‚ is India ’s largest Fast Moving Consumer Goods (FMCG) company‚ touching the lives of
Premium Marketing Brand Hand sanitizer
procurement of inputs and a wider customer base. This creates a win-win situation for both. Hence subsistence markets‚ when entered and explored correctly‚ are becoming a constant source of revenue for businesses. Hindustan Lever Limited (HLL)‚ as HUL was known back then‚ experimented as early as in 1995 in the refined salt market. Firstly‚ they aimed at upgrading the 75 per cent unrefined market (BOP consumers) to Annapurna and secondly of converting branded consumers to Annapurna. In 1999‚ HLL
Premium Rural Rural area Market
world. Unilever products focus on people’s health and well-being. The company’s portfolio ranges from nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. Unilever divided their products into four main segments: Personal care (36% of sales) with Dove‚ Rexona‚ Lux‚ Sunsilk‚…; Foods (27% of sales) with Knorr‚ Hellmann’s‚ Flora‚ Rama…; Refreshment (19% of sales) with Lipton‚ Magnum‚ Wall’s‚…; and Home Care (18% of sales) with Surf
Premium SWOT analysis Unilever Brand
Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
Premium Brand Brand management Human skin color
Slide 1 Overview of rural market in India Rural India generates around 50 per cent of India’s gross domestic product (GDP) 70 per cent of the country’s population The market is a mix of growing incomes and aspirations of around 850 million consumers who inhabit 650‚000 villages in the country Slide 2 Market Size The per capita GDP has grown at a compound annual growth rate (CAGR) of 6.2 per cent in India’s rural regions‚ since 2000. Rural consumption per person is also increased by
Premium Brand Rural Literacy
Arden‚ but the latter was later sold (in 2000) to FFI Fragrances. 1996 : Unilever merge Elida Gibbs and Lever Brothers in its UK operations. It also purchased Helene Curtis Industries‚ significantly expanding its presence in the United States shampoo and deodorant market. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. 1997 : Unilever sold the specialty chemicals businesses National Starch & Chemical‚ Quest‚ Unichema and Crosfield to ICI for
Premium Unilever
Marketing Management – I Consumer Behavior Exercise A mundane product costing less than Rs.100. Product Category: Shampoo (New to the consumer) Brand Chosen: Clinic All Clear (HUL) (New to the consumer) Who was the decision making unit? • Who bought the product or service? The product was bought by the consumer itself for personal use. • Identify all those who played a role in the decision process. What role did they play? Purchasing the product was a personal decision as it was
Premium Decision making Decision theory Decision making software
Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
Premium Unilever
INTERNSHIP REPORT ON Hair Care Survey on Parlors & Salons in Dhaka Guided by Ms. Farhana Nur Malik Lecturer BRAC Business School Ms. Ankan Siddiquee Brand Activation Manager Unilever Bangladesh By Kamrun Nahar ID-08104011 BRAC Business School Brac University Date of Submission: 19 December 2011 LETTER OF TRANSMITTAL 19 December‚ 2011 Ms. Farhana Nur Malik Lecturer BRAC Business School BRAC University Subject: Submission of internship report Dear Madam‚ I would like to take this opportunity
Premium Unilever Hairdressing Hairstyle